From project to product
With the increasing popularity of various mobile terminals, the enterprise mobile information market has become the next blue ocean that many IT manufacturers and channels are concerned about. Mobile office, mobile education, mobile finance, mobile law enforcement ... mobile informatization can be said to have penetrated into specific applications in various industries. As a leader in the mobile field of domestic enterprises, since its establishment in 2003, Digital Paradise has aimed at mobile information technology, an emerging field with great development potential.
"Digital Paradise was established in 2003. At the beginning of its establishment, it focused all its energy on the field of mobile informatization. In 2003 and 2004, due to the impact of the market environment, there were fewer intelligent handheld terminals, and the company mainly focused on users. Demand-oriented custom-oriented projects. "Said Cui Jian, product director of Digital Paradise.
Indeed, since the market was not very mature at that time, the user ’s demand did not explode on a large scale. In this case, tailoring to the individual needs of industry users was the market development adopted by the vast majority of solution providers. Strategy. Although this model cannot achieve very rapid growth in scale, it has accumulated sufficient resources and industry experience for the initial development of the enterprise. By 2005, as the business needs of some high-tech enterprises and government agencies in Beijing changed, they began to try mobile informatization, and Digital Paradise also began to intensively cultivate in the field of mobile informatization-business projects continued to increase, and some projects were handed over to cooperation Partners work together. "In 2006, with the rapid growth of user demand, Digital Paradise began to rapidly expand to solve the situation that too many projects cannot be taken into account."
This is actually a problem faced by many project planners in the development process and how to balance the development bottleneck between the company size and the number of projects? The number of projects is small, the company ’s scale cannot go up; but if there are too many projects, the company It must be a large-scale expansion, but it will bring a lot of problems in project control and management, which is undoubtedly a very big challenge. In this case, Digital Paradise makes a bold exploration and returns to the previous projects to find the commonality of the projects. Decided to develop their own products-wireless middleware.
At that time, the mobile information market had attracted the attention of software developers in various industries at home and abroad. However, due to the relatively high threshold of wireless technology and the lack of understanding of the characteristics of wireless users, enterprises are facing higher technical thresholds and R & D expenses while developing mobile applications. Most enterprises start to try wireless middleware products in the development process. After years of research and development in the middleware field, most of them have good technical strength. They have in-depth understanding of the bottom layer and application layer, and have both technical and business skills. The ability to move towards the field of mobile Internet. However, traditional mobile middleware still has problems in cross-platform, standardization, document parsing, and performance.
"Therefore, how to enable users to achieve simple, cost-effective and flexible wireless development, and how to allow users to achieve the perfect porting of existing applications from PC to mobile and other functions to maximize the value of applications is the digital heaven released MKey wireless middleware The original intention of the design. "Cui Jian introduced.
The advent of wireless middleware
In the second half of 2008, after nearly two years of research and development, Digital Paradise officially launched a wireless middleware product suite called MKey. In Cui Jian's view, this product is undoubtedly a huge breakthrough for domestic individual developers and ISVs. "It can help ISV software developers and individual developers to realize the rapid mobilization of software systems or Internet sites, and solves the outstanding problems faced by mobile applications such as" different mobile terminals, complex communication channels, and difficulties in mobile data interaction ". A fast track has been set up on the road of the combination of informatization and mobile communications, which means that the era of mobile informatization with scale effect has officially arrived. "
According to Cui Jian, MKey wireless middleware is a general service between the platform (hardware and operating system including mobile phones and computers) and applications, supporting development tools, languages, interfaces and management and maintenance interfaces.
Using this middleware product, developers can complete the mobilization of a business system within 2-3 weeks, and only need to develop once, the system will automatically create a software package that can run on various mobile phone platforms. "MKey wireless middleware abstracts the typical application model, and application software manufacturers can redevelop based on standard middleware."
According to Cui Jian, the mobile informatization market has attracted software developers from various industries at home and abroad. However, due to the relatively high threshold of wireless technology and the lack of understanding of the characteristics of wireless users, enterprises are facing higher technical thresholds and R & D expenses while developing mobile applications. Most enterprises start to try wireless middleware products in the development process. After years of research and development in the middleware field, most of them have good technical strength. They have in-depth understanding of the bottom layer and application layer, and have both technical and business skills. The ability to move towards the field of mobile Internet. However, traditional mobile middleware still has problems in cross-platform, standardization, document parsing, and performance. "Therefore, how to enable users to achieve simple, cost-effective and flexible wireless development, and how to allow users to achieve the perfect porting of existing applications from PC to mobile and other functions to maximize the value of applications is the digital heaven released MKey wireless middleware Original design intention. Using this middleware product, developers can complete the mobilization of a business system in 2-3 weeks, and only need to develop once, the system will automatically create a software package that can run on various mobile phone platforms. "
ISV's "Timely Rain"
Obviously, this product is undoubtedly very attractive to ISVs in many traditional industries. Especially for those ISVs that are transforming from traditional Internet applications to mobile Internet applications, it is a "timely rain".
"Mobile application development is a completely new field for us. To realize mobile applications of informatization software, we must accumulate technology from scratch. In the development of traditional informatization systems, we only need to consider a single platform such as Windows. Even if you need to consider different versions such as 2000, XP, and VISTA, the difficulty of developing applications will not be very different. But for mobile development, it is much more complicated: you need to face different system platforms and communication channels. There are dozens of mobile phone operating systems, each with many different versions, and the differences may even be very different from each other. Moreover, the updating of mobile terminals such as mobile phones is much faster than that of computers, which gives mobile development and Applications bring difficulties. Even if you have the ability to solve these problems, you will need to face other challenges in the future: how to be compatible with the communication channels and gateways of different operators? How to achieve data collection and interaction between different data sources? Where to find maturity Available mobile development talents ... "Mr. He, the head of a government industry ISV once told reporters.
Indeed, new market areas, new technology topics, if there is no accumulation of readily available human resources, under such circumstances, each developer wants to study all the technologies on their own and solve various technical difficulties. It takes time and effort, and R & D costs also It will remain high, and the technology lacks stability, so the risks required for project implementation are great. Take mobile OA as an example. If you use a fully autonomous way to develop mobile applications and implement an ordinary mobile OA project, it will probably cost 5-10 people / month of labor costs, and these developers must be familiar with each. Different types of mobile phone operating systems, and understand the different communication channels and gateways of several major operators, so the cost of the development team formed in this way will be very high. In addition, there is a problem with this development model. Every time there is a new project or new application, you have to start from the beginning and repeat the work. It is the limit to implement more than a dozen wireless projects a year. The completed projects are often launched in a hurry. The technology is immature and there are many uncontrollable factors. The risk of the project is very large. If it fails, the loss will be very serious. Therefore, this also makes many traditional industry application developers very cautious when transitioning to mobile applications. "If there is no mature technology and model, we would rather not do it first." Mr. He said.
The MKey wireless middleware launched by Digital Paradise can help ISVs solve this problem.
Therefore, Digital Paradise also regards the expansion of channel partners as one of the important strategies of its company development. "This year we launched the compact SI National Channel Partner Recruitment Plan, which is another major strategic move for digital paradise in partner recruitment after the Blue Ocean plan." Cui Jian said that Digital Paradise will provide channel providers with a leading wireless middleman Products and mobile technology, so that channel vendors quickly have mobile development capabilities, helping them become a leading mobile product supplier. In addition, Digital Paradise will share the valuable experience and knowledge accumulated by Digital Paradise in the mobile information industry for many years with channel providers, help them eliminate the blind spots in product development and business applications, and break through the barriers of the communication industry; Channel providers will be provided with cross-industry resource sharing, and with the help of the strong industrial chain resources owned by Digital Paradise, they will obtain the most cutting-edge technical support and information services in the industry.
Greater market space
While actively expanding its channels, Digital Paradise has also set its sights further forward. In Cui Jian's view, with the continuous growth of the number of mobile phone users and the rapid development of wireless Internet, the domestic wireless application industry is showing a vigorous development trend, a large number of new wireless services such as wireless advertising, mobile games, wireless search, wireless application stores, etc. It has begun to emerge, especially after the 12th Five-Year Plan, and new generation information technologies such as cloud computing, Internet of Things, and wireless cities have become the focus of future industrial development. China's wireless application industry will also gain new opportunities for development. Both governments, operators, enterprises and investors have paid great attention to China's wireless applications. It can be said that the future of wireless applications market is very broad. "As the decision-making of enterprises pays more attention to mobile informatization, more platform manufacturers will join the application field of the mobile industry, and the wireless application market will also show the blossoming situation of governments, enterprises, and individuals." Cui Jian analyzed.
"From the current development situation, Digital Paradise has become the largest wireless city supplier in the country's wireless cities, solving the problem of multi-terminal coverage and differentiation of urban information wireless applications. In addition, Digital Paradise is still on the wireless cloud platform, wireless Office and wireless terminal solutions and other fields of application expansion. "Cui Jian said frankly," Digital Paradise has been adhering to the concept of "let information everywhere", constantly innovating in technology, providing users and partners with the most leading wireless platform And solutions.
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