Beech Holdings Gao Heliang: Promoting domestic products to second and third tier cities

[Reporter]: Hello, Director Gao, would you like to know what new products you brought to this booth?


[Gao and Liang]: This year and last year changed, we brought solid wood furniture , PVC products have been reduced this year, and there are more products for solid wood furniture. We use the mold to make the laundry cabinet, which is made of artificial shed.


[Reporter]: What is the purpose of your company's participation in this exhibition?


[High and bright]: This industry is in a downturn. We are selling this brand to the second and third tier cities, mainly for this purpose.


[Reporter]: Have you seen this exhibition? What do you think of this exhibition?

[高和亮]: I feel that the company seems to be a bit colder than this before, and many companies are not very hot.

[Reporter]: Shanghai International Kitchen and Bath Show is a major event in the bathroom industry. Did you notice any changes in the new technology and design of the products in the industry this year?

 
Gao Heliang, Director of Gaoheliang Sales Service Center of Beech Holdings Group Co., Ltd.


[High and bright]: In the color, there are more new things and more concise.


[Reporter]: Recently, major brands in the market have launched new products. What is the big move of Beechcraft in marketing? For example, TV, newspapers, and channels for brand promotion.

[High and bright]: First, through various exhibitions, highway advertisements, most of them are advertisements for expressways.


[Reporter]: You just said that the general situation in the industry is not very good recently. Seriously, it has seen a decline of 30%-40%. What is the situation of this year's Beech this year?


[High and bright]: We are going in two steps, one is for export and the other is for domestic sales. So overall, the decline is relatively small and not obvious. There are, but not obvious, workers still have to work.


[Reporter]: How do you view the overall situation of the industry this year?


[高和亮]: I personally think that there is still a long process, because the real estate is good, or the overall economy is good, overall the business is not good.


[Reporter]: In the face of such an environment that is not very optimistic, what kind of coping style does Beech have?


[高和亮]: Now facing this situation, in order to cope with this crisis, domestic products are put into second- and third-tier cities, and we have opened companies abroad. These two aspects are combined, which is the current situation of Beech, we have not met yet. Too much pressure.


[Reporter]: Does Beech have an engineering market?


[Gao and Liang]: Since the second half of last year, there have been contacts with real estate developers, and they are already running in, and have already talked about the details.

[Reporter]: What is the degree of development?


[High and bright]: There may be more fine decoration in first-tier cities.


[Reporter]: In the first half of the year, there were large quantities of affordable housing delivered to the market. Have you considered that enterprises should enter the affordable housing market?

[高和亮]: Yes, we have relevant departments that are already communicating with them, this is the case.


[Reporter]: Thank you, Gao, for accepting our interview.

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