Military toys such as firearms and airplanes are common interests of many young boys. According to the "China National Defense News" report, a survey in a kindergarten showed that there are 37 children and 21 boys in a class, all of which have military toys, 17 with more than 5, accounting for 81% of the boys, with 10 The number of people above 6 is 28.6%.
Military toys are of great significance to the germination of children's national defense concept. Many children's dreams of military dreams may be germinated in military toys. Military toys generally refer to items containing national defense significance, military characteristics, reflecting the artistic conception of war, and playing games for children. Children learn military knowledge through them, perceive weapons and equipment, complete the transition from interest to cognition, and thus form a national defense consciousness. Initial enlightenment.
China's toy market is huge. It is predicted that the size of China's toy market will reach 66 billion yuan in 2018, and the compound annual growth rate in the next five years will be about 9.16%. In 2022, the toy market will reach 93.7 billion yuan. Among them, military toys account for a large proportion. The variety of such toys is complex, the age of the players is large, the technical standards are difficult to unify, and there are many special features that other types of toys do not have.
Among military toys, firearms and toys have the most styles, the largest sales volume, and the highest proportion, and the biggest problem with such toys is that "technical standards are not tight." The state clearly stipulates that when the muzzle of the projectile is more than or equal to 1.8 joules per square centimeter, it will be recognized as a firearm. Buying a toy that exceeds national standards will not only increase the risk of the game, but will also bring unnecessary trouble to yourself. In 2014, there were media reports that the 18-year-old Sichuan Dazhou young man Liu was sentenced to smuggling weapons because 24 online "simulation guns" were found to be wounded.
The hero figure toy is also a best seller in military toys. As early as 1978-1985, Kenner Toys, which was chartered by the American film "Star Wars", which was dominated by technology and war, sold 300 million "Star Wars dolls", which was a staggering $12 billion. Sales performance, now the "Star Wars" series of peripheral toys revenue has exceeded $ 27 billion, they have already entered hundreds of millions of families, and more affected countless children.
However, the classic heroes of our country are either missing in the children's toy market or lack of systematic operation, resulting in low market appeal. In recent years, military-themed movies with good reputation such as "Well Take Weihushan", "War Wolf", "Mekong Action", "Red Sea Action", etc., have shown that many new hero characters lack deep development and promotion, and some hero characters and toys are produced. Not high, the market reaction is flat.
China's lack of its own hero image toy is also related to the overall status of the national toy industry. China is the world's largest toy exporter, but most domestic toy companies provide pure processing and manufacturing services for foreign brands. They not only have low added value, low profit, but also lack active design and development of toys. At present, this situation is changing. A large number of independent toy brands have grown rapidly. By the end of 2016, the Chinese toy industry has obtained more than 110,000 patents.
Military model toys simulating various types of weapons and equipment are also favored by people of different ages. According to statistics, after the parade of the 60th anniversary of the founding of New China and the "9·3" military parade, the sales of military models including fighters, tanks and warships nationwide increased significantly. Compared to other toys, military models require higher production processes and therefore higher prices, which can also bring greater profit margins to toy manufacturers. It is believed that with the overall transformation and upgrading of China's manufacturing industry, military model toys will usher in better development.
In fact, in addition to children, many adults are also keen to buy and collect military toys. Most of their collections are miniature models of weapons and equipment, or high-simulation ornaments of various war-like anime characters. The shapes are realistic, the materials are exquisite, the production is excellent, the internal layout is imitation precision, the mechanical structure is flexible, and it can be played, collectible, and can be gifted. At present, the high-end market of domestic military toys is not subdivided, and high-value sophisticated products and brands with high awareness of enthusiasts are mostly from abroad.
Due to the particularity of military toys, similar to the development of traditional hero characters and the design of weapons and equipment models, the government, the military, cultural units and enterprises may also need to work together to improve regulations, establish standards, carefully design and prevent leakage. At the same time, military toys will increase childlike and military tastes, enhance the function of national defense education, and enhance market appeal. It is also expected to be influenced and enlightened by military toys. More "small army fans" can grow up to serve the country after they grow up, or grow into "big experts" in the military field.
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