It is understood that the National Building Materials Home Furnishings Index (BHI) is a boom index of a building materials and home terminal store jointly issued by the Circulation Department of the Ministry of Commerce and the China Building Materials Circulation Association. It is regarded as a barometer in the home industry. In the past year, the results of the furniture industry surveys such as wardrobes generally showed that although sales increased, the cost increased accordingly, resulting in a decline in profits. Although the sales terminal situation is not optimistic, but the production companies have some rare highlights.
Cost rises, profits fall
The BHI index for December 2013 was announced recently. The BHI was 101.86, a decrease of 12.45 points from the previous month and a decrease of 4.62 points year-on-year. With the release of data in December last year, the 2013 annual building materials home boom index was also released. According to the data, last year, the cumulative sales of home-scale building materials stores above designated size was 1,248.1 billion yuan, up 0.11% year-on-year.
“The sales of home stores increased last year, but the profits did not increase, and even declined. In the state that real estate just needs to be released centrally, and the building materials and home stores are already surplus, this is an inevitable result. There is demand, but the competition is fierce. The portrayal of the building materials home market in the year." The responsible person in charge of the China Building Materials Circulation Association explained this.
The wardrobe enterprises have also been affected by the decline in sales of home sales. The industry has made an analogy. Before investing in an advertising campaign, two marketers can sell 20 sets of cabinets. But now, if you want to do a promotion, you have to invest at least four or five times. At the same time, with five or six marketers, you can sell twenty sets of cabinets, so that although the sales will increase, the profit will not increase too much.
Wardrobe business new year pressure is greater
The decline in sales volume and profits has been reflected in some of the tough conditions facing home stores. First of all, the consequences of excessive home sales and fierce competition have gradually emerged. The decline in sales volume and profit is an inevitable result; the fierce competition is a portrayal of the building materials and home furnishing market in 2013.
According to industry insiders, there are several notable features in the development of the wardrobe industry in 2013. The first is the large-scale development of the circulation market and the diversification of channels. In 2013, China's household circulation market has exceeded 70 million square meters. At the same time of the development of circulation stores, the diversified pattern of furniture distribution channels such as wardrobes in China has gradually formed. In addition to agents, wholesalers and retailers, there are international brands. Specialty stores, furniture supermarkets, comprehensive home supply stores, chain stores, self-operated stores, flagship stores, online sales and other channels coexist. Some insiders believe that there is a vicious competition in the excess of home stores. Due to the rapid development and expansion of many years, in the context of real estate regulation and control, only the home stores that rent and rent are unable to maintain. Some urban building materials and home stores have reached half or more of the local population. That is to say, the building materials and home stores in this city require 1 or 2 people per square meter to maintain normal operations, which is unsustainable.
In addition to the excess area of ​​the store, the rise of e-commerce is also an important factor for the impact of traditional home stores. With the continuous upgrading of electronic network technology and the continuous improvement of modern logistics distribution, as well as various "group purchase" models and refurbished over-the-counter transactions, it has a great impact on the existing wardrobe enterprises. What is more serious is that the expansion of e-commerce will be stronger in the new year, and e-commerce is undoubtedly a major development trend in the future consumer market.
The gap between innovation and old-fashion is becoming apparent
According to the statistics of the China Furniture Association, in 2013, the total output of the Chinese furniture industry declined, but there was an increase in output value, profit, and exports. Industry investment is still very active and positive. The annual investment growth is expected to reach 25.4%, while the profit growth will reach 18%. In the first three quarters of 2013, the above-scale enterprises completed the main business income of 450.926 billion yuan, the output of 46605.64 million pieces, the accumulated profit of 24.153 billion yuan, and the profit growth rate exceeded the growth rate of the main business income.
With the development trend of the wardrobe enterprises, profits have increased. These transformations are inseparable from the transformation and upgrading of the industry and the massive adoption of new materials and technologies. At present, wardrobe manufacturers continue to introduce a variety of new materials, new processes, new technologies and widely used in furniture production. Not only that, the development of the wardrobe also promoted the innovation and development of the production technology of the wardrobe raw materials and woodworking machinery, objectively promoted the overall progress and development of the surrounding industries, and accelerated the industrial upgrading. In the past two years, the wardrobe enterprises have paid attention to the communication with colleges and universities, and gradually combined theoretical knowledge with social practice to form the development of “integration of production, study and researchâ€, which will make all links closely connected and can rapidly improve the transformation of scientific and technological achievements. rate.
In addition, in 2013, the country's policy measures to expand the scope of the pilot reform and increase the living environment of small and micro enterprises continued to release the dividends of reform and innovation, and also injected new vitality into the smooth operation of the wardrobe enterprises.
The increase and decrease of profit data between home stores and production companies essentially reflects the gap between innovation and the old age.
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