On November 11, 2011, Del International Home Furnishing Co., Ltd. was listed on the SME Board of the Shenzhen Stock Exchange and officially landed in the capital market, becoming the second listed company in Qidu Town.
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From hard work to a stable market, Del Home used a full integer for ten years. It has achieved a brand legend in the home furnishing industry with its excellent quality and innovative environmental protection concept.
Environmental protection, creating a bright spot in the flooring industry
In recent years, with the development of the real estate industry, the home industry has been surging. In the mixed market, Del Home has not only thrived in the fierce market competition, but also became one of the few home-listed companies in the industry. The reason for this is that Del's answer is "excellent quality and innovation."
Zhu Bin, manager of the brand of Del, told reporters that green environmental protection is the core appeal of their products and a magic weapon for their competitive market.
At the beginning of its establishment, Del was the first to introduce a rubber-free lock-up floor, which alleviated the environmental problems of floor installation that had troubled the industry for more than 20 years. “Our first step innovation has been recognized by consumers, which gives Del a very high starting point.†Zhu Bin said that Del has established a leading position in the market with the heavyweight product of the lock floor, only one year. , the product has been promoted to all parts of the country.
In 2006, Del once again developed the FCF hunting aldehyde technology, which solved the problem of harmful substances that have long plagued the development of the flooring industry. Zhu Bin introduced that after the identification of the Jiangsu Provincial Department of Science and Technology, the use of FCF hunting aldehyde technology, the formaldehyde emission of impregnated paper laminated wood flooring has been greatly reduced, the decline reached 60% -90%. This technology is regarded as one of the core technologies of the flooring industry. With the FCF hunting aldehyde technology, the Del floor, which is known for its “environmental protectionâ€, has gained the trust of more consumers. Del also established its leading image in the industry.
"We have also introduced a cold press, which has been cooled by hot pressing, which not only shortens the production cycle, but also greatly reduces the decomposition and release of formaldehyde in the glue and protects the environment." Zhu Bin said that the company's address is seven, adjacent to the beautiful Taihu Lake provides a congenial “environmental protection†environment for product production. How to make Del's products go to the whole country and go to the world with the image of “environmental protection†is a problem that the company needs to explore continuously.
Recently, Del has once again announced a new aldehyde-free structural solid wood flooring product, adopting a revolutionary 3D three-dimensional environmental protection structure, which enhances the deformation resistance and at the same time brings the environmental protection of wood flooring to the extreme, and is regarded by some industry insiders as the industry environmental protection field. "Everest."
After ten years of grinding a sword, Del also created his own highlights in more than ten years. According to reports, now Del Home has 30 core patent technologies, and 11 patents are being applied for, 8 of which are invention patents. Combining the world-class production lines such as Germany's HOMAC and Dutch sand tycoon and Delphi's technical innovation as always, "Del" brand flooring has become a "giant" in the industry.
Brand, enhance the core competitiveness of enterprises
Achieving big brands is Del's development goal. At the beginning of the company's establishment, the leadership team focused on brand training and careful maintenance, through a variety of marketing tools, high-frequency, multi-level integrated marketing activities, and constantly enhance the "DER" brand and product image.
Zhu Bin introduced that improving the product image through the “star route†is a way for Del to promote the brand.
“We are the first company in the industry to cooperate with international superstars, signing image spokespersons and sponsoring sports.†In 2002, Del opened the industry and invited Hong Kong's famous movie star Guan Zhilin as the brand image spokesperson; in 2003 and 2005, Del was twice. It is associated with the "Galaxy Battleship" of the world football, Real Madrid Football Club of Spain, and cooperates with world superstars such as David Beckham and Ronaldo to create an image and realize the new leap of Del brand. In 2006, Del won the tender for CCTV's gold resources with 105.8 million yuan. Duan became the "king of the king" in the building materials industry of CCTV in the same year; in 2007, Del continued the legend and cooperated with the Olympic Organizing Committee to consolidate the leading position of the Del brand in the industry with the help of the Olympic platform.
In addition to its powerful brands and eco-friendly products, in 2004, Del also established scholarships and bursaries at Peking University, Tsinghua University, Nanjing University, Shanghai Fudan University, Tongji University, and actively mitigating disaster relief during the Southeast Asian tsunami and Wenchuan earthquake. With the culture of love, it has enriched the famous brand of home, which meets the dual needs of consumers from material products to spiritual brands.
As Del's original slogan said: "I love Del I love home", Del not only makes consumers feel at ease, but also makes many people deeply attracted by the connotation represented by Del brand.
Since its establishment, Del Home has won the Chinese brand products, China's well-known trademarks, China's top 100 home furnishing enterprises, the most influential building materials brand in China's household consumption trends in 2009, the 30 years of reform and opening up, China's building materials flow ventilation cloud enterprises, China's flooring industry strong Enterprise Award, China Floor Industry Image Reputation Award, etc., and is the participating unit of the 11th Five-Year National 863 Program.
Chairman Qi Jiyong, as always, firmly believes that "quality and environmental protection are the vitality of Del Home". Under his leadership, the company's employees have always adhered to the "professional, focused, innovative" business philosophy, with the brand as the core, building a home around environmental protection. The development objectives of the industry's core competitiveness will never change.
Listing, moving towards new areas of development
Decades of achievements, Del is full of honor, but also full of pressure. In the next step, how can we go even more rigorously? At the time when the company's development continues to leap over the steps, Del Home has taken a big step by taking advantage of the listing.
Chairman Ji Jiyong said that after the listing, the quality requirements of the products will be more stringent, and it will grow into a “troika†in the grinding, and vigorously integrate the three advantages of brand, channel and product R&D design, and continue to develop in the flooring industry. force.
“In 2013, we launched a number of new products including aldehyde-free additions and German products. At the same time, we launched a grateful feedback event led by stars in the market sales terminal, which caused widespread concern in the home market.†Zhu Bin introduced that Del Home has been in the country. Increase brand promotion, and closely tie the main concept of “environmental protection†and “excellent residence†with the actual interests of consumers.
In the years of operation and service, Del's "Green Dr." service system has won the recognition of consumers with the banner of "Let the love be intimate". After the listing, Del will fully upgrade the “Excellent†green service system to provide customers with a comprehensive range of dust-free home installation system solutions to help customers feel the real perfect home.
“Our R&D and production teams are also strong. In addition to the Qidu factory, we have wholly-owned subsidiaries in Liaoning and Southwest.†Zhu Bin revealed that with the rich forest resources in the northeast and southwest, Del has already started to build laminate flooring. And supporting high-density board production projects. The Qidu Plant will take the mid-to-high-end development route in the future, mainly responsible for research and development and production of high-quality solid wood flooring, and will continue to shoulder the nationwide sales network.
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Production workshop
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Technical staff is conducting product development
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