At present, the market share of KA stores has been rising. From the experience point of view, the traditional sales management team of the home appliance industry can not only be directly converted into its kitchen and bathroom products, but will hinder the sales of kitchen and bathroom products to a certain extent. Hysteresis. For example, a major brand T has also entered the kitchen and bathroom industry in recent years. However, due to neglecting the professionalization of the kitchen and bathroom industry, it directly absorbs the personnel of the home appliance industry to operate the kitchen and bathroom industry, resulting in many unfavorable sales policies and market lags. situation. In order to avoid repeating the mistakes, Changhong kitchen and toilet official told reporters that Changhong kitchen and toilet marketing center has attracted a group of professional kitchen and bathroom sales personnel from the well-known kitchen and bathroom manufacturers in the Pearl River Delta to form a professional sales team.
Specialization of operational ideas As we all know, the smoke stove industry has the characteristics of “high investment, small market and high gross profitâ€. Compared with the mains, its market capacity is relatively small. The current annual sales of the first-line brands in the industry are only maintained at around 100 million yuan, which is far from the annual sales of the billion-dollar brands. Therefore, for the major electric appliance brands that are accustomed to the "community" operation and pay too much attention to scale and often ignore the profit rate, it is often difficult to operate the smoke stove market to "find the feeling", so when it is not expected within a certain period of time, The sales target will "marginalize" the stove products.
More consumers are not familiar with the brand. The author visited and inspected the Gaoben stove company in Zhongshan. Marketing has always been striving for stability and introversion, but there are many places in the manufacturing of products that are worth learning and learning from the industry. Their views are worthy of consideration by friends in the industry.
Design: To pursue the source of function. The goal pursued in product design should return to the function of product use, and the function is the source, rather than excessive pursuit of the fashion of product design. For example, for stove products, in the product design process, the main focus should be on the durability, safety and thermal efficiency of the product, and the continuous improvement through the complicated trial production process to maximize the design ideas into Actual use value.
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