Interview with Zhang Bin, Marketing Director of Jiumu Sanitary Ware
Reporter: It is understood that this is the 9th year after Jiu Mu re-entered the Shanghai Kitchen and Bath Show. Can you tell us about the re-exhibition?
Zhang Bin: The development of Jiu Mu has been so many years. From the inside, we define ourselves as three stages: the first stage, which may be the original stage of initial development, and the period of entrepreneurial development. After the efforts of the old generation of Jiu Mu, the products are brought to market and have certain Influential power, the product line was relatively simple at the time; in the second stage, the company began to operate, set up a company, continuously developed the market, gained a certain market reputation, and continuously accumulated; the third stage, starting from 2010, we hope from In the five years from 2010 to 2015, Shen Xia’s third state, the third state is characterized by a corporate structure, forming an international, a true kitchen and bathroom total solution, from a product perspective. It is a full range and is system-wide. We now have all the products of Jiu Mu, whether compared with independent brands or international brands, we are the most comprehensive, our products are all their own production, scale effect. Today this exhibition is an aircraft carrier, we need to convey this concept, Jiu Mu to the third stage, is the overall situation of an aircraft carrier to the sea.
Jiu Mu came to the exhibition this time. We hope to present an aircraft carrier that sails to the future and sail to the international market. We believe that Jiu Mu has this ability, strength and product strength. Our product development has always been leading. This time we launched the future intelligent products. There are remote toilets for iPhone and iPad. We can use the software to download and realize remote control. We can predict the temperature, you can watch the news, our products, all It is based on future development and is intelligent.
Reporter: Nowadays, household products are becoming more and more intelligent. You have been to many countries. Do you think there is a gap between smart homes in China and abroad?
Zhang Bin: The gap is still very big. The degree of intelligence is undoubtedly a very big trend in China, but there needs to be a process. The market gap in China is very large. There may be some places where the toilets are still unused. There is no intelligent demand at all, but this must be a trend in the future. These people who pursue quality of life and quality will have intelligent needs, so our smart products are selling very well. I think the results of smart products are not only convenient, but also bring health and environmental protection. For example, if you can know the temperature situation today before you go out, you can add more clothes, you will not catch a cold, and it will be good for your health and body and mind. Therefore, intelligence will always go ahead. Therefore, this exhibition we want to present the development concept, the direction and concept pursued by Jiu Mu.
Reporter: You also said that China's market demand is very uneven. In many places, there is no demand for smart products. Can Nine Animals develop these high-end products and quickly enter the homes of ordinary people?
Zhang Bin: I think this is very fast. The Chinese have a consumption habit. Once they are opened, once they are formed, they will be very fast and rapid. Just like others have used 20 years to popularize color TV sets, China only used five. Six years. We use intelligent products represented by smart toilets and induction products. I think that in China, it is a time to go to the stage of strength and growth.
Reporter: There is a more obvious situation at this year's show, and some new brands have joined.
Zhang Bin: This is very obvious. I think this is very normal evil. Big waves and sand, the survival of the fittest, this is very natural. However, I still appeal to the exhibition to consider the size of the booth from the status of the market, not just the same. Whether it is possible to engage in a competitive bidding and competition every year, because the strength determines your position and status, and it will never change, not the market. Turn.
Reporter: In fact, everyone commented on the exhibition and felt that it was a feeling of being "kidnapped."
Zhang Bin: I think that some people come to be "kidnapped", and some people are willing to participate from the heart. We made our debut for the first time. We didn't have any burden. We didn't have a good position in 2007, so we didn't come. It came to represent our basic status. Now it is not too bad, but I think it will be better next year.
Reporter: There are many plans for Jiu Mu's future. Is there any specific trend in the 10 to 15 years of planning just mentioned?
Zhang Bin: Jiu Mu insists on doing public welfare, unswervingly taking the direction of water saving, environmental protection and health. We don't engage in entertainment or sports. These have nothing to do with us, because companies also have a direction to do public welfare. I hope to focus on the aspects, so we are concerned with health, related to the future of children, the future of the elderly, this is the direction of our efforts.
Reporter: While the company itself is growing up, how to better serve the dealers, because only the presence of dealers can further develop.
Reporter: Thank you, Mr. Zhang.
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