[ppzhan Abstract] In recent years, printing technology has developed rapidly, and China has become a major printing country in the world. At the same time of development, it will definitely bring about continuous innovation of technology. Under the stimulation of market demand, personalized printing has become a new market for printing development.
With the development of the economy, people began to pursue spiritual consumption. Therefore, some people think that personalized consumption will become one of the future economic development directions. Now with the development of the times, more and more companies hope to print at the required quantity anytime and anywhere, instead of printing in large quantities, which requires printers to seek new printing methods and highlight personalized printing.
Personalized printing is mainly used in the business field and people's daily life work. Its market mainly exists in three major fields, namely, the e-commerce market, product personalized service and service for the business community. With the rise of e-commerce, the personalized needs of various manuals, commercial advertisements, conference materials, etc. will increase substantially. At the same time, some manufacturers need to create a personalized brochure for certain products in order to establish the connection between goods and customers, which provides one-to-one service for customers, which also provides a broad market prospect for personalized printing.
A personalized stamp is now available on the market. At present, China's philatelic companies have recently launched two personalized themed stamps, "Love and Care for Happiness" and "Eternal Love". Many citizens use personalized photos such as baby photos and wedding photos. Therefore, personalized printing will become a profit growth point in the printing industry.
In foreign countries, the personalized printing market is developing very rapidly. With European data analysis, the personalized printing turnover in 2012 will reach 907 million euros. The application of personalized printing in foreign countries is also very extensive, including annual reports, product promotion flyers, direct mail advertisements, CI design manuals, badges, greeting cards, invitations, menus, table cards, transportation cards, passes, and anti-theft license plates. A lot of products, even some of the packaging of goods have also been personalized stickers. Although it is still in the early stage of development in China, the development scenario is broad.
With the development of the economy, people began to pursue spiritual consumption. Therefore, some people think that personalized consumption will become one of the future economic development directions. Now with the development of the times, more and more companies hope to print at the required quantity anytime and anywhere, instead of printing in large quantities, which requires printers to seek new printing methods and highlight personalized printing.
Personalized printing is mainly used in the business field and people's daily life work. Its market mainly exists in three major fields, namely, the e-commerce market, product personalized service and service for the business community. With the rise of e-commerce, the personalized needs of various manuals, commercial advertisements, conference materials, etc. will increase substantially. At the same time, some manufacturers need to create a personalized brochure for certain products in order to establish the connection between goods and customers, which provides one-to-one service for customers, which also provides a broad market prospect for personalized printing.
A personalized stamp is now available on the market. At present, China's philatelic companies have recently launched two personalized themed stamps, "Love and Care for Happiness" and "Eternal Love". Many citizens use personalized photos such as baby photos and wedding photos. Therefore, personalized printing will become a profit growth point in the printing industry.
In foreign countries, the personalized printing market is developing very rapidly. With European data analysis, the personalized printing turnover in 2012 will reach 907 million euros. The application of personalized printing in foreign countries is also very extensive, including annual reports, product promotion flyers, direct mail advertisements, CI design manuals, badges, greeting cards, invitations, menus, table cards, transportation cards, passes, and anti-theft license plates. A lot of products, even some of the packaging of goods have also been personalized stickers. Although it is still in the early stage of development in China, the development scenario is broad.
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