A branch of Qiaomei 2012 China furniture industry depends on what wins

In 2008, when the unprecedented international financial turmoil screamed, the company was once in a hurry. However, at that time, the Chinese government took great pressure to resist, with a huge investment of 400 billion yuan, which strongly boosted domestic demand investment. In 2009, it maintained the highest economic growth rate in the world and won the reputation of being the only one.

Half is sea water and half is flame, which is a true portrayal of the industry's ecology.

Time wheels enter 2012, what is the mood of the company? If we say that 2011 is summarized in two words, the most expressive is nothing more than "忐忑"; forward-looking 2012 may be four words: very "忐忑", because the general trend is clear, the chill is more concentrated. 2011 is also hopeful for the improvement of the macroeconomic environment, and it is well known about the 2012 outlook. There is no drama to sing. A topic that can't be avoided can jump into our thinking: 2012, what win?

The author believes that being able to survive is a small win, and that it can be a win-win situation. It can be a big win if you can experience the hardships and realize the survival and development of enterprises. No matter small or medium-sized, focusing on the pursuit of winning, we must "have a lot of hard work and hard work, and let the East, West, and North winds", and train the King Kong is not bad.

There is a saying that small wins rely on strength, win in the game, and win in wisdom. Operators have to advocate for everything, but they obviously do not play a decisive role in living. In the cold season, Xiaoyangchun will occasionally appear, but it is only a short-lived one. It is even difficult to grasp the opportunity to identify opportunities. Using wisdom to win big wins is an apple that every operator can extract from the treetops after hard work. The wisdom here refers to thinking wisdom, business wisdom, and management wisdom.

Thinking wisdom

At the beginning of the financial crisis, I have always heard a saying: confidence is more important than gold. But the philosophies contained in this sentence are not everyone's. If you read the following short story, I am afraid that it will open. “Initially, black pearls were not easy to sell. Many people thought that they were not good in color, and they were gray and dark. Later, the merchants placed black pearls in the window of Fifth Avenue, marking incredibly high prices, while advertised continuously, it would be black. The pearl is placed against the diamonds and gems. In this way, the black pearl is surrounded by the neck of the most popular female star in New York. The original thing that does not know the value of geometry is held as a rare treasure overnight. Imprisonment can verify a market axiom, no goods that can't be sold, only those who won't sell goods. Business is difficult to do without blaming others, but we must firmly believe that any commodity has a selling point, what we have to do is to find selling points, packaging selling points, enlarge selling points, subtly promote selling points, and products with selling points are not patronized by customers?

Business wisdom

Thinking must break the routine to get rid of shackles, and the management should also strive for innovation, and the old-fashioned must be defeated, and the market is ruthlessly eliminated. All warriors, with righteousness, with a strange victory. Extraordinary whimsy can often make a company overcome its predicament and survive. “After graduating from Donna University, I traveled around the United States on a motorcycle. When she felt tired in 1993, she decided to run a bar. The bar is located in an alley on the edge of the French Quarter in New Orleans. The location is remote. Locals know That's not a good place to go, and outsiders don't know the place. Donna has no money, a marketing expert gave her an idea. Please personally wear a crocodile suit and go to a tourist attraction about six blocks away from the bar. Walk around, distribute some free beer coupons, and a crocodile menu. Donna immediately acted. The results proved that this method is very effective. People took a free beer coupon, and finally walked six blocks, will not go back after drinking beer. Ten years later, Donna’s bar became famous among musicians all over the world. People also slowly fell in love with the unique and exciting jazz of New Orleans. The door to success is open to everyone, the road to success At the foot, the key is to be surprisingly successful in business.

Management wisdom

As for management wisdom, grasping two nodes in the present may turn passive into initiative, not only living but also living with quality. The first node, the timing is accurately positioned. Judging the situation means comprehensively understanding the current situation of the business environment, the status quo of the industry, the status quo of the upstream and downstream industries, the status quo of the enterprise, using the SWOT analysis method, analyzing according to the established internal conditions of the enterprise, and identifying the advantages, disadvantages and core competitiveness of the enterprise. Where, use the internal advantages of the company to overcome external threats, avoid corporate weaknesses and seize environmental opportunities. Accurate positioning is to set a market coordinate through SWOT analysis, what to do, how to do it, how to do it, clear mission, and unwavering pursuit. The above is decision management. As for the operation management, it is necessary to grasp the second node, that is, knowing people to perform effectively and efficiently. For small and medium-sized enterprises, there are not many people, and they are precise. Fine, don't make a fuss. Appropriate, suitable. Key positions are used by experts (can create a new situation), key positions are used by experts (can create excellent performance), general positions are used by skilled hands (can guarantee efficiency), and 30% of positions are used by novices (can continuously improve team quality). In addition to the prohibition of efficient execution, in addition to the lazy and lazy, in addition to the beginning and the end, it should emphasize that "method is more important than effort." "There is food at the end of the wall. An ant does not hesitate to climb the high wall. Unfortunately, he fell down halfway. But it was not discouraged and climbed again. Another ant walked around the wall and soon came. Before the food, I began to enjoy the meal with great interest. The first ant was still falling and starting again..." The story of one or two ants foraging is indeed thought-provoking.

What wins in 2012? Conclusion: By wisdom. It is already a cliff of Baizhang ice, and there are still flowers and flowers. I hope that more and more wise enterprises will become graceful and graceful, and that "Ling Han alone" will be a beautiful girl!

As a result, the vast number of small and medium-sized home furnishing enterprises that experienced a false alarm sighed with relief, but at the same time they grew a misconception that the Chinese economy would be better on one side. Even if it encounters such difficulties, it will easily be able to turn a corner. Unexpectedly, the company has tasted the taste of a roller coaster, and suddenly fell from a peak into a trough. On the one hand, the market demand has shrunk sharply, and on the other hand, it is a vicious competition among peers. “It’s too urgent for the sake of it.” On the one hand, it’s a downturn and a long-term loss. Even the international home furnishing giants have to close down, and the industry’s predators are still racing. The wind and the wind opened the so-called aircraft carrier-level store.