Home improvement companies are inextricably linked with wardrobe companies. Home improvement companies are the marketing channels for wardrobe companies, and wardrobe companies can bring rebates to home improvement companies. However, under the market situation full of variables, due to different starting points of interest, there are frequent differences in cooperation, resulting in a decrease in the trust of both parties. How to deal with the problems and differences encountered in the cooperation is related to the stable interests of both parties.
Neither side can say "no"
According to the relevant wardrobe company, at present, the wardrobe enterprise and the home improvement company are mutually beneficial, and no one can say "no" to the other party.
The consumption concept of modern people has changed a lot compared with the past. What consumers lack in home decoration is not money, but creativity and ideas. Everyone wants to make their house comfortable, looking comfortable and very individual. At this time, they are more willing to believe in the designer of the home improvement company, let them make their house different from a professional point of view. In fact, the professional water of the designer of the home improvement company can provide the owners with better design solutions, and even “small money to create great effectâ€. These phenomena will make consumers trust the home improvement company, and the designers of the home improvement company have more right to speak when choosing products. Therefore, wardrobe enterprises need home improvement companies to promote and guide consumption, there is no way to say "no" to home improvement companies.
Similarly, home improvement companies, especially small home improvement companies, have no way to say "no" to building materials companies such as wardrobes. At present, there are two kinds of “big money†phenomenon in the market: one is a small home improvement company with a small building material brand, and the other is a small building material brand with a small home improvement company. The former is generally not well-known for building materials brands, the market influence has not formed, and there is no word of mouth among consumers. If they want to quickly develop the market and increase the market share, they must rely on the big home improvement company. Of course, this requires a small building material brand to pay a high rebate as a price. In the second case, small home improvement companies must cooperate with building materials brands with large scale, high reputation and a certain customer base in order to gain the favor of consumers.
In fact, many consumers now directly specify a brand of wardrobe or other building materials. At this time, the wardrobe company only needs to return a reasonable commission to the home improvement company. As the role of the brand effect becomes larger and larger, the chances of cooperation between well-known home improvement companies and well-known wardrobe brands will increase, and the two sides will jointly improve their credibility and complement each other. The introduction of the fine decoration room has brought a broad market to the building materials industry, and a single home improvement company or a single wardrobe enterprise can't completely win the tooling list. At this time, the two sides need to work together to give full play to their respective advantages and integrate forces to do it together. Therefore, the wardrobe enterprises must first do their own products and upgrade their own brands. This is a powerful weapon to hit the market.
In the past, the wardrobe belonged to the category of woodworking woodwork, which was completed by the home improvement company. Now with the development of market intensive, the wardrobe and cabinets become the main materials, and consumers can choose by themselves. Although home improvement designers have a greater guiding role for consumers, consumers are becoming more rational. They not only listen to the designer's opinions, but sometimes they also know the price, style, style and brand of the wardrobe products. If the designer gives a high price, consumers will not agree. Therefore, the market will become more and more transparent, consumers will become more and more rational, and the wardrobe enterprises will become more and more powerful in guiding the market.
New thinking of cooperation: brand binding
Regarding the risk of cooperation with the home improvement company, the general manager of the wardrobe company, Yang, said that at first, there was a concern that the involvement of the home improvement company would disrupt the price system of the company itself. For example, the quotation of the home improvement company is not the same as the quotation in the company store, which will affect the credibility of both parties: the quotation of the home improvement company is too high, the consumer will think that the home improvement company is stupid; the price in the wardrobe store is too high, the consumer It will be considered that the company's dishonesty will also affect the reputation of the company. Therefore, the wardrobe company prefers the home improvement company to bring customers to the store to buy and directly talk to consumers about the price. The home improvement company only charges the design fee to the consumer, and the commission or rebate is paid directly by the company to the home improvement company. In this way, the home improvement company is professional in the presence of the guests, trustworthy, and will not affect the price of the company's products, the home improvement company also received the corresponding compensation.
Therefore, wardrobe companies and home improvement companies are not confrontational, but need more cooperation. As the market matures further, they will surely move toward the path of brand alliance and brand alliance.
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