Due to the rising raw materials, rising labor costs, the downturn in the real estate market and foreign anti-dumping factors, the entire ceramic industry suffered a severe winter in 2011. For the healthy development of the entire industry and its own survival, "integration of resources, warmth of the group" has become the consensus of the ceramic industry. “Bao Tuan†is a group organized by the same industry or cross-industry. For many ceramic enterprises, the group organization with other household industries is a better way to “protect the coldâ€. If this group is in other cities, it is necessary to gain a larger market share. Then, in the Kunming market, this group is not just as simple as “heatingâ€.
At the end of August last year, the company led by Huangtong Lighthouse, the owner of Weitong Building Materials, integrated 22 enterprises including furniture, door furniture, lighting, wallpaper and HVAC equipment, and organized a total investment of nearly 30 million yuan. Space Building Materials·Home Alliance Pavilion. In fact, the experience-based marketing, one-stop shopping building materials home sales model has been recognized by many industry professionals. However, behind the alliance, some insiders said: "This sales model, the industry people know that he mainly wants to avoid the decoration company."
Decoration company is too strong
Material supplier seems to be kidnapped
Because the decoration company's promotion degree is relatively large, the market awareness is relatively high, so most owners consider the home improvement company when decorating the house, and then choose the product according to the design style and suggestion of the home improvement company. This situation made the decoration company a bridge between the owner and the material supplier, and the decoration company gained a dominant position. As one ceramic dealer said: “It is the trust of consumers and the lack of awareness of material suppliers that give decorative companies a more dominant voice in trading.†So there is such a strange phenomenon, and then a strong material supplier, it may also be inseparable from a decorative company that is not as strong as its. As a result, some big dealers began to think of ways to avoid the decoration company.
Another phenomenon that makes material traders worry is that many decorative companies are now acting on their own in the Kunming market. “When the owner finds him (decorating company), they must first push the products they represent,†said a material supplier who asked not to be named. “They can also attract owners by reducing construction costs and design costs. The profit is mainly obtained from the agent's products, which is undoubtedly a big temptation for the owners, but a great threat to the material suppliers."
In addition, the competition among material suppliers is fierce now. No one wants to lose the sales channel of the decoration company. They are fighting for the favor of the decoration company, which gives the decoration company a chance. Therefore, the scattered and disunity between material suppliers is also one of the factors that make the decoration company have a strong position.
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