Italian furniture encounters a "pseudo-brand" crisis
Da Vinci’s fake turmoil has just come to an end, and the Italian furniture brand, which is well-known for its design, has fallen into a “pseudo-brand†crisis around “3·15â€. In the three batches of 30 “pseudo-Italian brands†submitted to the State Intellectual Property Office of the Italian Foreign Trade Commission in Beijing, the home industry includes Saab SABO Kitchenware, JAJEMON, and Leonardo Da Vinci. L&D/LEONARDO·DA·VINCI, Isaiah ISAIAH and many other brands are registered in China, take a foreign name, and do not exist in Italy as a “pseudo-brandâ€. The reporter's investigation found that consumers' esteem for Italian products and lack of brand recognition have made "pseudo-brand" a popular space.
"Pseudo-Italian brand"
People find that the “pseudo-Italian†brand is very popular in China, due to the cross-oceanic wanted by Italian foreign offices. In July 2010, the Italian Foreign Trade Commission set up an intellectual property office in Beijing. After a year of investigation and investigation, it was found that there were 60 “pseudo-Italian brands†in the Chinese market that were claimed to be from Italy, from 2011. Since the beginning of the first half of the year, the agency has submitted three batches of 30 “pseudo-Italian brands†to the State Intellectual Property Office of China, including the above-mentioned home brands that have been exposed.
SABO SABO kitchenware, the product certificate printed with "Italian SABO Saab Life Kitchenware Co., Ltd.", "SABO Saab (China) Living Kitchenware Co., Ltd." and other words, after investigation by the Italian Foreign Trade Commission, found in China and Italy trademark inquiries There is no “Sabo†trademark registration record for the production of kitchen utensils in the system. The Chinese company mentioned in the propaganda is only a self-employed person named “Chaozhou Fengbo District Saab Kitchenware Gift Distribution Departmentâ€. The address is displayed as “Chaozhou, Guangdong Provinceâ€. Block 304, Golden Autumn City, No. 482, Fengchun Road, Shanghai.
A company like Saab SABO Kitchenware that makes itself imaginary of Italian blood is not a case. JAJEMON Jiajia Dream Home Textiles, public information shows that the "JAJEMON Jiajia Dream" trademark is registered in China, and its company is located in Room 5014, No. 2 Buoz Road, Florence, Italy. After investigation by the Italian Foreign Trade Commission, the address was does not exist, the real brand operators for the Shanghai-profit bedding Co., Ltd; Isaiah ISAIAH, the name "Italy" under the banner of the main mattress products, "health" concept smash hit, the Italian Trade Commission's investigation It shows that it is actually a company that started in Taiwan and has a production site in Dongguan, Guangdong.
“When introducing the product, it is claimed to be produced in Italy, or in the product advertisement book, it is written in a certain place in Italy in a certain year, or use the Italian name, place name or even the national flag to make the product name. We often find it in the market. There are many Chinese local brands with 'Italian' outerwear.†On March 20th, the Italian Foreign Trade Commission’s Beijing office told reporters that the practices of these companies were suspected of false propaganda and were untrustworthy business practices.
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