How to break through whether copying custom furniture is an inevitable trend
There are many home furnishing companies engaged in furniture customization in China. Some of them only specialize in customizing certain kinds of furniture, such as manufacturers of custom-made wardrobes and cabinets. There are also some professional furniture custom-made merchants, which have entered large-scale group purchases in factories in Beijing and Shanghai. Group purchase cancels all intermediate links, face-to-face with consumers, and provides products to consumers at cost price...
"tailored" design furniture you want
Custom furniture is "tailored", like clothes, the color, style and master temperament.
Nowadays, many consumers are good at integrating their own personal needs, matching their own apartment structure, designing the furniture that best meets the spatial layout requirements, and holding drawings to the market to find custom processing enterprises.
The so-called customization is that on the basis of mass production, furniture companies regard each consumer as a separate customer, and consumers design the furniture they want according to their own requirements. Enterprises must manufacture personal exclusive furniture according to the design requirements of consumers.
Custom furniture can not be mass-produced, and all the special orders are received. The size and color of each piece of furniture are unique. The amount of material loss is relatively large, and the production of workers is relatively cumbersome, so the cost is often two to three times that of ordinary furniture.
When talking about custom furniture, Ms. Zhang said, “Some personalized needs, many finished furniture can’t be achieved. I chose to customize the furniture and found it really humanized. I like it very much.†Of course, some entrepreneurs are blunt Say "custom furniture is on the market, mostly gimmicks."
There are no special custom furniture standards
Customization is often a symbol of personality, fashion, and high consumption in people's past concepts. After the custom furniture is made, can you tell me the material of each piece of material? There is no national standard for custom furniture. Therefore, consumers need to be familiar with the relevant quality standards before customization, and ensure the quality of customized furniture while pursuing individuality.
Customized merchants come to the owner to measure the size, design together with the owner, make the renderings, the owner agrees to order production, after the furniture is produced, the merchants come to install. Complete the furniture customization process. There are many plagiarized designs in the style and design of furniture. The sales of a furniture company said, "There are many well-designed models in the design software of some custom manufacturers. They only change the size slightly, and there are not many designs that are truly self-contained."
Choose custom furniture, drawings should indicate the substrate, color, size, etc. of the furniture; after the furniture is finished, it must be inspected, make sure that the various materials are used correctly, and keep a final payment after the inspection to ensure that there is no problem. Zhang Juming, deputy director and spokesperson of the Beijing Municipal Bureau of Quality Supervision, replied on Weibo that at present, there is no special custom furniture standard in China, because whether it is customized or not, furniture manufacturers should produce according to the general standards of furniture.
At present, the customary furniture industry has a vicious competition trend, and the industry concentration is low; the products tend to be simple plagiarism and imitation, the brand is messy; the product quality is uneven... As for after-sales service, most stores have said that custom furniture Not returned.
Judging from the current market situation, companies that truly realize personalized custom furniture making signs are rare. We expect that there will be customized furniture companies that can meet the needs of refined and personalized products. Of course, during the visit, some companies said that custom furniture has a new growth point for home furnishing companies, such as reducing inventory, reducing costs, and accelerating research and development of home products.
In the colorful world of finished furniture, custom furniture is unique. More and more people have chosen custom furniture. Why is this?
Custom-made furniture can be tailored to your specific requirements and the specific size of the space. Fully demonstrate its individuality. Make life neat and orderly.
[Cabinet Customization]:
Custom cabinets are an important part of modern home decoration. Consumers are paying more and more attention to custom cabinets, and have become the home decorations of most consumers. The cabinet is not only related to the design style of the home, but also reflects the owner's feelings and attitudes towards the home life to a certain extent. The high speed and diversified development of custom cabinets in China has attracted the attention of the entire home furnishing industry. Custom cabinets are an important element in building materials renovation.
Custom cabinet business competition is also a benign development trend
Faced with the challenges of other brand companies, how will custom cabinet companies fight? Professionals in the cabinet industry believe that there are strong and powerful opponents in the industry, which has greatly promoted the benign development of the entire custom cabinet industry. Custom cabinets and finished furniture are different. Finished furniture has absolute advantages in scale and productivity. Custom furniture is a product that tends to be personalized, independent and privatized.
In the past ten years, the furniture industry has experienced a spiraling process from small workshops to manual production, to industrialized production, to high-tech mechanization customization. Personalization has become a future development direction of the furniture industry. Guided by this general direction, furniture customization will also become an important supplement to finished furniture. This “tailor-made†product customization is in line with the needs of consumers. Custom cabinet companies must be based on products, demand-oriented, and service-driven, so that they can gain a foothold in the market. The process of custom cabinets is different from other wood products, which is a big challenge for companies looking to enter the custom cabinet sector. For example, furniture companies mostly work in assembly lines, but custom cabinets are not only positioned to achieve breakthroughs in volume, which makes cabinet production a refined and targeted model that fundamentally differs from finished furniture production.
[Closet Customization]:
Wood-wood custom-made wardrobes are made of solid wood particle board or MDF. The surface of solid wood particle board is melamine finish, hard texture, dirt and abrasion resistance, anti-mite flame retardant and high cost performance. It also incorporates the unique environmental technology of Mujiamu, which has no effect on the elderly, children and pregnant women.
The finished furniture has various styles, many shapes and beautiful appearances. The wood and wood custom furniture breaks through the tradition, and the style and style can be combined to create a style that can be integrated with the overall style of the decoration.
Nowadays, the finished furniture market is vast, and there are many bad commercial materials in the middle. The harmful gases are seriously exceeded, which seriously threatens people's health. Mujiamu strictly controls the product process and uses regular custom furniture sheets to reach the E1/EO level. Consumers can check the quality inspection report at the time of purchase.
Mujiamu's customized furniture services, covering pre-measurement, design, manufacturing, installation and post-service, can be said to be interactive from scratch to final completion. Take products as the cornerstone and service as glory. Committed to the needs of each customer, through the reasonable use of color, the free setting of the size, the flexible combination of functions, to achieve the perfect integration of aesthetic and practical functions. Customized perfect life.
ã€market survey】:
The backlog of furniture inventory is threatening to require customization and online shopping.
It is understood that in November 2011, the furniture manufacturing product inventory index was as high as 50%. From a certain point of view, it can be seen that the current furniture market has a state of overcapacity.
According to industry analysts, the situation is mainly caused by the fact that the furniture produced by the company cannot meet the needs of consumers in terms of style or quality, or it cannot arouse consumers' desire to purchase. Secondly, it may be caused by some mistakes in the marketing strategy. Finally, there is a possibility that a financial crisis will occur, and it is these reasons that directly lead to the current backlog of furniture products.
Too much backlog of furniture products will directly cause difficulties in corporate capital turnover, which will cause enterprises to lag behind in the development of new products. In turn, it will affect the development of enterprises. Such a long-term development of a vicious circle will not only waste a lot of resources, but also cause losses to the enterprises to a certain extent.
Customization and online shopping lead the high-end
In view of the current development situation, the furniture industry should also be vigilant. It is best to improve the construction of online shopping furniture and offline physical stores at the same time, so that the two can find a better way out. In addition, for the needs of the high-end furniture market, custom furniture and online shopping furniture can be brought into the market at the same time, and a two-pronged approach will surely usher in a good momentum of development.
It is understood that the country will build 36 million sets of affordable housing in the next five years, which will be a huge development space for the furniture industry. Moreover, the current 80s have become the current main consumers in the furniture industry. According to the survey, domestic custom furniture is more popular among the 80 generations, and the total population after 1980 is nearly 200 million, which is close to the total population. one-sixth.
Therefore, from the previous sales of finished products to the current custom furniture, so that we can meet the needs of consumers to the utmost, and the company's products can also cover more consumers. Of course, there will always be new breakthroughs in product types and styles, and companies can develop custom furniture in combination with their own development. In the current furniture market, it will eventually flourish in the furniture industry like furniture e-commerce.
According to the latest data, custom furniture has now occupied nearly 10% to 15% of the entire furniture industry. Therefore, in conjunction with the current development of the furniture market, Melody decided to put custom furniture on the e-commerce platform and bring more high-quality furniture products into the homes of thousands of people.
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