Although the wood flooring industry started late, the development speed is amazing. With the rapid development of the real estate industry and the improvement of housing, the demand for flooring is increasing. The production and sales of wood flooring have been climbing all the way, and the situation is very gratifying. While the production capacity of the flooring industry has expanded, it has caused problems such as blind development of enterprises, fierce market competition, and constant price wars.
　　 The flooring industry is developing towards the "four modernizations"
In order to avoid some irregular behaviors, industry associations should guide the development of wood flooring enterprises to the "four modernizations".
Product production standardization is the scientific basis for production and operation of the enterprise. Any enterprise that does not follow the standard production and operation is not standardized; the standardization of business behavior reflects the overall strength and level of the industry; the product functions are diversified, with the needs of people. Diversification and environmental awareness are increasing, new products that meet different levels, different needs and different places are emerging one after another; after-sales service systemization, through the improvement of enterprise after-sales service, form a set of supporting systems for production, sales, paving and after-sales service.
　　 How does the flooring industry expand the capacity of small and medium-sized brands to leverage regional advantages?
With the continuous improvement of material living standards, people have higher and stricter requirements on the variety, function and use of wooden flooring, and the demand for flooring for new residential and old house renovations has soared, for the wood flooring industry. Providing broad development prospects, this requires industry associations to correctly guide enterprises to develop a healthy development path in new product development, large-scale operation and brand building.
Floor products are updated, and brands are always booming. From now on, no brand can monopolize the national market, and it is impossible to monopolize the national market because the floor industry has low thresholds and low technical content. To some extent, the market has set a starting line for every business and every brand, giving them room for survival and development. The question is how well each company makes good use of this area.
　　 Small and medium-sized brands develop their own advantages through the “land advantage†of the regional market
In the current complex and volatile market environment, facing the marketing offensive of the first and second-line brands, other small and medium-sized flooring brands have followed suit, marketing homogenization, how to occupy a place in a specific regional market, how to use the regional market's "location" Its own advantages have become a new topic for many companies. Market research is the beginning of the product entering the regional market, and then enters the harvest period of the manufacturer. When the product has formed a brand advantage in the regional market, the regional market has become the model market of the brand, and will also provide conditions for the brand to enter the surrounding market. Therefore, market research is particularly important, and the following points need to be considered:
First of all, choose the right region, which is the starting point of brand development. When choosing, you should focus on your own strength and market situation. It is best to choose a brand with a certain foundation or a familiar regional market.
Second, examine the market capacity and consumption habits of regional markets.
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