Recently, " Sports Xtep Fashion Geng Xin - Xtep hand in hand with Han Geng and" Geng girl " media meeting" was held in Beijing Park Art Center. The first brand of Chinese fashion sports Xtep once again expanded the spokesperson team, signed Han Geng, making it the latest brand ambassador after Nicholas Tse, Wilber Pan and Jolin Tsai. The media met on-site, Han Geng showed Xtep urban series of new clothing, a new interpretation of fashion sports style.
Sports Xtep Fashion Geng Xin - Xtep hand in hand Han Geng and 'Geng girl' media meeting
Han Geng is a popular star emerging in China, with many enthusiastic supporters. After some time ago overseas development, Han Geng returned to China immediately set off a new upsurge. In addition to having a high popularity in the music scene, Han Geng has also actively expanded the influence of the film and television industry. His film "Big Takefu" will be released soon. By then, the majority of "GAN FAN" will have a taste of the other side of Han Geng.
This Han Geng and has a "China's fashion brand first place," said Xtep cooperation, will become the spokesman for Xtep urban series. Xtep's urban series is led by a team of top Korean designers, designed in a minimalist, understated and luxurious manner while incorporating a sense of sporty and casual style to showcase the "cool" and relaxed urban feel of the city. This is also in line with Han Geng fashion, the international trend of the image. The joint efforts of both parties not only further enriched the team of brand ambassadors for Xtep but also facilitated the effective extension of brand influence to the new generation of consumer groups. This is the result of Xtep's brand marketing strategy adapting to the development of the times. Xtep brand since its inception to enable entertainment celebrity endorsement strategy. From Nicholas Tse to Pan Wilber, Jolin Tsai, to today's Han Geng, Xtep in the fierce competition in China's sports brand to break a unique fashion sports.
"Over the years, Xtep has always insisted entertainment celebrity endorsements." Han Geng's external image of the sun, health; internal characteristics and special steps pursued by the "fashion, freedom, personality," the brand spirit fit.We Han Han as the endorsement, in addition to using the conventional brand Publicity, we will give full play to the propaganda function of the internet, make full use of the high popularity of Han Geng in the masses of fans, and promote the brand building and promotion with innovative marketing strategies. "Senior Vice President of Xtep (China) Co., Ltd. President Ye Qi met at the scene of the press said.
According to reports, while choosing Han Geng as the latest spokesperson, Xtep has launched a series of promotional activities focusing on Han Geng. The winner of the "G-Girl" Trials On the network platform, public participation in the form of a draft selection of Han Geng's advertising partner, the winner will be obtained with Han Geng shot special advertising opportunities. This event is widely circulated on weibo and major social networking sites, and has created a powerful "special wave" on the Internet.
After several rounds of fierce competition, "Geng girl" selection results in the media meeting will be personally involved in the scene announced by Han Geng. Zhuang Peijun from Changzhou City, Jiangsu Province, was fortunate to be lucky enough to work with Han Geng on the Xtep advertising with outstanding on-site expression and unique understanding of the fashion movement. This time to Han Geng as the protagonist of the ads will be held in the media to meet the same day, in the future with the new products and special Xtep especially the majority of "G FAN" to meet.
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