The three major elements of modern goods, besides brands and advertisements, are packaging. The direct contact between packaging and goods plays a very important role in protecting and beautifying goods. It can attract consumers and promote sales. Therefore, commodity packaging is not only a technical act, but also an artistic act.
Commodity packaging is a kind of behavioral activity that uses certain containers, materials, and auxiliary materials to package goods for the purposes of protecting, storing, transporting, propagating and other factors to satisfy the sales of commodities. The three major elements of modern goods, besides brands and advertisements, are packaging. The direct contact between packaging and goods plays a very important role in protecting and beautifying the goods. It can attract consumers and promote sales. Therefore, commodity packaging is not only a technical act, but also an artistic act.
In order to examine the use of product packaging design in the current market and better promote the packaging of goods for the goods and markets, we specially visited some large supermarkets in the urban areas of Guangzhou, and conducted a detailed survey on the packaging of goods in supermarkets. , come to the current market, the direction of several major commodity packaging:
one. Refinement of packaging design
In the course of the investigation, we found that the packaging of the goods was very elegant. To this end, we started our investigation from two aspects of packaging design and packaging graphic design.
Packaging design is also called packaging stereoscopic image design. It includes the choice of container shape, structure, material, and color. The shape and style of the container should be coordinated with the product, and the proportion scale should be appropriate; the structure should be matched and arranged properly, and the external force should be infringed; the texture and texture of the material should give people different visual enjoyment; and the color must pass. Visual effects to mobilize the consumer's psychological mood.
At present, many commodities can take into account these requirements in the market. For example, toothpaste uses a tube-like shape, which not only guarantees sealing, facilitates extrusion, but also gives the paste a “fullness†of beauty. The use of glass bottles for cosmetics is more than usual. Bottle-shaped design is elegant and noble, sealing is good, and it is easy to take; Glassware can ensure the chemical stability of the product, but also has the sense of transparency and beauty, giving people clean, refreshing and elegant. a feeling of. Foods are mostly cans, barrels or bags. The capacity of cans, drums and bags is large, and the loaded articles are easy to pick up. The hardness of composite materials such as canned or plastics is so high that the food is not vulnerable to external forces and can be insulated. , cold, convenient storage and preservation.
The graphic design of the package refers to the graphic design on the outer surface of the container and has a flat decorative meaning. Many types of cosmetics using beautiful women to highlight the skin's delicate, shiny or light hair, runaway; food uses many exquisite food color photos to show the freshness of food, delicious, and cause appetite. Many containers of labels or paintings, carvings pay attention to distinctive strong color matching and pattern decoration.
two. Stylized packaging design
Due to the differences in customs and customs of various nationalities and regions, the packaging of goods in different regions also presents different styles. For example, Japan’s commodity packaging pursues a symbolic form, and uses rough raw materials such as grass, bamboo, paper, and wood to express a sense of simplicity, while the Western countries’ people are bold and enthusiastic, and their products exquisite in form, decorate, and appearance. gorgeous. Therefore, the packaging design of goods should be strictly differentiated from the traditional styles and foreign styles of the country, and the goods should be packaged according to the customs of the various ethnic areas when introducing or drawing out the goods.
three. The modernization of packaging design
Design always follows the latest aesthetic tastes. With the development of commodity economy and the rise of the arts and crafts movement and the decorative arts movement, the packaging design of goods has also seen more and more changes.
Today, miniaturized packaging and commercial packaging are new starting points in the history of packaging design. With the advent of the information age and the space age, new materials, new processes, and new structures are widely used. There is no market for decorative packaging and nostalgic packaging, and old brands and new images are perfectly integrated.
four. Packaging design becomes an important marketing tool
With the rise of supermarkets, sales methods have become automated, and the packaging and display of merchandise has become an important means of marketing. The popularity of televisions has made the packaging of goods more intuitive and visual.
Therefore, packaging design has become the most cost-effective means of attracting target audiences and creating new demand, and it has received increasing attention from people.
Author: Xu Jiehuang
Commodity packaging is a kind of behavioral activity that uses certain containers, materials, and auxiliary materials to package goods for the purposes of protecting, storing, transporting, propagating and other factors to satisfy the sales of commodities. The three major elements of modern goods, besides brands and advertisements, are packaging. The direct contact between packaging and goods plays a very important role in protecting and beautifying the goods. It can attract consumers and promote sales. Therefore, commodity packaging is not only a technical act, but also an artistic act.
In order to examine the use of product packaging design in the current market and better promote the packaging of goods for the goods and markets, we specially visited some large supermarkets in the urban areas of Guangzhou, and conducted a detailed survey on the packaging of goods in supermarkets. , come to the current market, the direction of several major commodity packaging:
one. Refinement of packaging design
In the course of the investigation, we found that the packaging of the goods was very elegant. To this end, we started our investigation from two aspects of packaging design and packaging graphic design.
Packaging design is also called packaging stereoscopic image design. It includes the choice of container shape, structure, material, and color. The shape and style of the container should be coordinated with the product, and the proportion scale should be appropriate; the structure should be matched and arranged properly, and the external force should be infringed; the texture and texture of the material should give people different visual enjoyment; and the color must pass. Visual effects to mobilize the consumer's psychological mood.
At present, many commodities can take into account these requirements in the market. For example, toothpaste uses a tube-like shape, which not only guarantees sealing, facilitates extrusion, but also gives the paste a “fullness†of beauty. The use of glass bottles for cosmetics is more than usual. Bottle-shaped design is elegant and noble, sealing is good, and it is easy to take; Glassware can ensure the chemical stability of the product, but also has the sense of transparency and beauty, giving people clean, refreshing and elegant. a feeling of. Foods are mostly cans, barrels or bags. The capacity of cans, drums and bags is large, and the loaded articles are easy to pick up. The hardness of composite materials such as canned or plastics is so high that the food is not vulnerable to external forces and can be insulated. , cold, convenient storage and preservation.
The graphic design of the package refers to the graphic design on the outer surface of the container and has a flat decorative meaning. Many types of cosmetics using beautiful women to highlight the skin's delicate, shiny or light hair, runaway; food uses many exquisite food color photos to show the freshness of food, delicious, and cause appetite. Many containers of labels or paintings, carvings pay attention to distinctive strong color matching and pattern decoration.
two. Stylized packaging design
Due to the differences in customs and customs of various nationalities and regions, the packaging of goods in different regions also presents different styles. For example, Japan’s commodity packaging pursues a symbolic form, and uses rough raw materials such as grass, bamboo, paper, and wood to express a sense of simplicity, while the Western countries’ people are bold and enthusiastic, and their products exquisite in form, decorate, and appearance. gorgeous. Therefore, the packaging design of goods should be strictly differentiated from the traditional styles and foreign styles of the country, and the goods should be packaged according to the customs of the various ethnic areas when introducing or drawing out the goods.
three. The modernization of packaging design
Design always follows the latest aesthetic tastes. With the development of commodity economy and the rise of the arts and crafts movement and the decorative arts movement, the packaging design of goods has also seen more and more changes.
Today, miniaturized packaging and commercial packaging are new starting points in the history of packaging design. With the advent of the information age and the space age, new materials, new processes, and new structures are widely used. There is no market for decorative packaging and nostalgic packaging, and old brands and new images are perfectly integrated.
four. Packaging design becomes an important marketing tool
With the rise of supermarkets, sales methods have become automated, and the packaging and display of merchandise has become an important means of marketing. The popularity of televisions has made the packaging of goods more intuitive and visual.
Therefore, packaging design has become the most cost-effective means of attracting target audiences and creating new demand, and it has received increasing attention from people.
Author: Xu Jiehuang
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