Bottled water design updates

The history of bottled water in China is not long, but the intensity of its competition is almost as white as it can be described. Each bottled water company wants to have a place in this market, especially several major brands, have launched different marketing methods. To fight for consumers, but as a marketing tool - to update the original packaging can be said to have the strongest response.

one. Updated bottle type

The first successful brand in this area should be considered as the first brand in South China, Yibao, which abandoned the common bottled products on the market and created a new bottle of its own brand: the overall use of streamline shape, presented by the bottleneck. The curved line extends downwards, and the wave-like lines flow on the bottle, smooth and natural. The introduction of this new bottle type has brought a huge effect. The novelty and uniqueness have attracted a large number of consumers. Undoubtedly, this update is extraordinary, so many bottled water companies have started to create their own new bottles in order to Distant distance from competitors, but success is also shown one by one. Hong Kong brand Watsons should be regarded as one of the highlights. Its unique new bottle shape, the overall bottle shape bump, a beautiful curve, especially the design of its double bottle cap, it is amazing, and cap design In one, there is no obvious boundary between the bottle cap and the bottle body. It is natural to connect with each other and form a complete curve. It is smooth and perfect. It is a completely fresh feeling. It simply changes the simple “water” into a unique one. Fashionable style, full of personal style products, attracting many young and stylish consumers. Another bottle with a design originality should be Jingtian. The bottle type of bottled water and bottled water shows its unique side. The water line has changed the common horizontal direction to vertical direction, with four curves. From the top to bottom through the bottle, a sense of distance suddenly arises, and the design of bottled water is even more unique. It is similar to the ancient Ding like a gradient bottle until the song. It is modern and highly personalized, not only recognized by consumers. , also won the 2003 China International Beverage Festival best packaging design award, we can see the charm of product modeling.

two. Personalized bottle label

In addition to the update of the packaging, the bottle label is also an important aspect that can not be ignored. It is not just an adornment on the surface of the bottle, but an integral part of the product promotion. The bottle type update will definitely promote the bottle label. Update, only the overall promotion can make the characteristics of the product fully demonstrated. The Watsons bottle label then extended its bottle style, using a simple and bright green and silver white to completely envelop the bottle's upper body, and the tender green strips interspersed with fluids on the bottle body, dynamic and vivid, and with the bottle cap. Responding to the color, the overall image is particularly prominent, has a strong visual impact, and achieved a stand-out effect on the shelf. Jingtian's bottle label also continued its unique character and completely jumped off the bottle-shaped bottled water bottle. Instead, it used two small bottle labels. The main bottle label was located on the front of the bottle and the color tone was Light blue and purple, the brand text is red, eye-catching and prominent, the vice bottle label is located in the lower part of the back of the bottle, the transparent background is printed with blue-purple caption text, the overall water quality is particularly pure due to the bottle's small and transparent, unique The bottle label design shows the brand's characteristics.

three. Diversified forms

The demand of modern consumers is no longer a single one. Of course, the demand for bottled water is no exception. Bottled water companies will certainly not ignore the needs of consumers. Only the more consumers think about it, they will get more consumers. So there was a sportswear designed for sports enthusiasts. The appearance of this section of Nongfushanquan won the favor of many sportsmen. “嘣”—the inner lid can be drunk, “嘣”————— Returning to the inner lid can add a sense of fun, and eliminate the drowning phenomenon often caused by binge drinking after exercise. It is indeed very thin for the consumer; recently, Yakult has launched a "fruitful" drinking water. It not only meets the hearts of consumers who want to drink water but is not willing to have a flat taste. The multi-capacity packaging is also designed by bottled water companies to meet the different needs of consumers, from a single capacity of only 600ml to the current 350ml, 550ml, 1 000ml, 1 500ml, 3 000ml, 3 gallons, 5 gallons, etc. have been launched to meet different personal needs, but also to meet the needs of different families.

Of course, the bottled water competition is still extremely fierce, especially after reshuffling in recent years, miscellaneous small brands have been eliminated, and the brands that have survived in the market are all baptized, and the hardware facilities and technical conditions are different. In order to retain the consumer's footsteps and seize the hearts of consumers, we must work hard on the outer packaging, image promotion, etc. Only by continuously improving our image can we retain the audience on the big stage of bottled water. .