Design of Print Advertisements (1)

I. Procedures for Designing Advertisements

Small sketch

Design Sketch

Final draft

Positive draft
Second, the layout of the advertisement layout

Vertical composition

Horizontal composition

Tilting composition

Cross-over configuration

The streamlined configuration of the stay-line structure is often dominated by the "S" type, and the line of sight flows in the direction of the streamline. It is a smooth and natural form of composition.

Round composition

Symmetrical composition

Dot-formed composition of the screen is mainly focused on one point, forming a very strong visual center, which helps highlight the advertising information of a certain element.

Scattered form Scattered form A composition that is suitable for a relatively large number of advertisement contents. The line of sight can generate different flow patterns depending on the composition, which is a balanced and stable form of composition.

Duplicate constituent advertising components are arranged in the same way, and the advertising information of a certain element can also be emphasized.

Pointing Composition The composition of the screen forms a certain pointing shape by means of a combination or by arrows, fingers, graphics, etc. to emphasize the main elements of the advertisement.
Title headings are the textual content that expresses the subject of an advertisement. Should be attractive, can draw the attention of readers, guide readers to read the text of advertisements, watch advertising illustrations. The title is the finishing touch. Therefore, the headline should use larger fonts, and should be arranged in the most prominent position of the advertisement painting. Attention should be paid to the need for illustration modeling.

The body text of the text is the text explaining the contents of the advertisement. Basically, the headline is played. The text of the advertisement describes the actual facts in a concrete manner, and allows the reader to convincingly move toward the goal of advertising. The text of the text of an advertisement is generally arranged on the left, right, or top of the illustration.

Advertising slogans are phrases that match the headline and body of the advertisement to reinforce the image of the product. It should be easy to remember, and it should be used repeatedly to make it an "article mark" or "word mark." Such as "with the Bausch & Lomb very comfortable!" Advertising slogans must be concise, in design can be placed anywhere on the layout.

illustration

There are two types of signs: product signs and corporate image signs. Logos are the main symbols by which advertising objects identify goods or businesses. In advertising design, the logo is not an adornment of the advertisement layout but an important constituent element. Throughout the advertising space, the logo is the simplest and most concise, and its visual effects are the strongest. It can be identified in a flash and it can leave a deep impression on consumers.

The company name is generally placed in a subordinate position below the ad layout, and can also be configured with the trademark.

The use of color expressiveness in color is like putting on beautiful and colorful clothes for advertising, which can enhance the effect of advertising.
On the whole, sometimes in order to create a more focused, stronger, and simpler advertising image to deepen the level of consumer awareness, one or more of the above elements may be exaggerated and emphasized for specific situations.

The purpose of advertising is extremely

As far as the concept of advertising is concerned, "broad" is a broad meaning; "sue" is to tell and inform. "Advertisement" means "widely informed." Advertising is a means of propagating certain information (such as cultural information, commodity information, etc.) to the public through certain media (such as television, newspapers, magazines, street signs, etc.). The purpose of advertising is to let a wide audience understand the information of advertisements.

Classification of advertisements

As the person planning and designing advertisements, according to different advertisement media, advertisements are often classified into radio advertisements, television advertisements, newspaper advertisements, magazine advertisements, poster advertisements, road sign advertisements, postal advertisements, and POP advertisements.

Advertising features

The progress of science and technology has developed the means of expression of advertising, and it has also made advertisement design more and more scientific. However, the object of advertisement is the person, and the advertisement is created through the artistic means and according to the laws of beauty, so the tooth is not a The door is pure science. Advertising design is the use of visual language to convey all kinds of information under the guidance of advertising planning, so it is also difficult to call advertising design a pure art. Therefore, advertising design has both scientific and artistic features.