Part of the price of imported furniture is lowered
Most "foreign" brand services are more detailed
Imported furniture has recently gained new momentum. The new storefronts have opened doors to welcome customers to seize the limited consumer market. The new brands are concentrated in Beijing and ready to fight a bloody road. The new products are aimed at the domestic consumer groups in the near future of life-oriented... The "Yang" furniture in China has passed and is shaking. Spiritual import furniture brands have already prepared for the "war" market in China.
What types of new storefronts have been added? What new ideas does the new brand bring? Is the price of new products high or low? Consumers who love imported furniture are full of doubts about this round of "new" things that are pouring into the Chinese market. In order to let consumers know themselves and know how to know each other, don't spend money in the "importation fog". This week, "Guangsha Times" will find out the new "foreign" furniture.
High-profile appearance
A new "foreign" furniture collective competition
Imported furniture brands have been moving frequently, and they have been busy setting up their stores while adjusting their product structure. The “unfamiliar†brands that have been stalking the Chinese market and have been blocked from the country have also appeared in high-profile.
There are more than a dozen blue morning homes with imported furniture agency rights, and more and more stores are in the home of the Real Estate Home. The Schelbach home is firmly established on the ground floor of the home. Home, last week introduced its new Italian brand Riva1920 to the store, and the stores in Hillbach Shanghai and Hangzhou also changed from relying on agents to self-operated stores this year; DOMUS TIANDI Beijing showroom also In October this year, it was officially relocated to the third floor of Jinbaohui. In the same period, it also completed the upgrade and re-engineering of its showroom layout and the re-adjustment of the agency brand. The head of the cross-border center, which is mainly represented by the British brand, also revealed to the author that it is located in Beijing. The new flagship store of Fufang Grassland Building will open at the end of this year, and the new Italian brand Poltrona Frau will also deliver modern trends to domestic consumers.
In addition, British hand-made furniture Arthur Brett, Danish furniture Fitz Hansen and British European royal bed Huppen (HYPNOS) and other imported brands have also recently entered the first store in China to enter Beijing.
In this regard, consumers who love to import furniture can not help but ask, will the new collective appeal of "foreign" furniture bring new consumption problems to everyone? Will the imported furniture market in 2013 be more lively or more chaotic?
Price reduction
Imported furniture takes the opportunity to please emerging consumer groups
The frequent movement of imported furniture this year and next, does it affect its price? Is buying “foreign†furniture in 2013 more expensive or cheaper? Consumers are more concerned with price issues than brand and product adjustments. In this regard, Wang Lanyu, general manager of Super Comfort International Home, told the author that “price reduction†will be their top priority next year. For example, Italian furniture such as Tarocco Vaccari will have a price cut of at least 30% next year.
The reason for lowering the price is not because the raw materials, the manufacturing process and the aesthetic level are “weakenedâ€, but the result of the agent “price-changingâ€. Is it a desperate attempt to reduce the price of 30% in the Chinese market with more than one order of the previous order? Wang Lanyu said that the mystery of imported furniture in China has long since disappeared. How to survive better and let more potential emerging consumer groups know and fall in love with it is the future of "foreign" furniture. Therefore, the price reduction is on the one hand to break the tradition of importing furniture and high-priced paintings, and on the other hand, to find more suitable consumers.
In addition, the head of the cross-border center also said that the end of this year and the beginning of next year are the adjustment period for their agency brands and stores. It also adjusts the in-store products and price points for consumers with different needs and spending power. For example, the International House of the House will be based on the sale of the British retro brand Timothy Oulton, at a moderate price; Sanlitun's flagship store “cross-border impression†will focus on selling some British and Italian brands, the price is high-end; The “cross-border center†flagship store in the Qiaofufang Grassland Building is mainly imported household accessories and small pieces of furniture, and the price is high.
ã€Find】
A new round of imported furniture has triggered new consumption problems
Entering the Chinese market has been importing furniture for many years. After experiencing the test of the market and consumers, the mystery has gradually disappeared, and the brand has become more rational in terms of price. However, in the face of the new imported furniture brands that have recently entered the Chinese market, domestic consumers have gained more information on the one hand, and on the other hand, they have no choice but to choose good and cost-effective furniture.
Super comfortable Wang Lanyu reminds consumers that due to the continued upset of the foreign home market, many small and medium-sized brands or temporarily integrated brands are choosing to enter China in order to seek a way out. Some of these brands are not solid enough, some have quality problems, and some cannot meet the needs of Chinese after-sales service. Consumers have more or less risks when purchasing new brands. Therefore, it is essential to do the homework before paying the bill, to see the contract when paying the bill, and to continue to pay attention to the brand status after paying the bill.
"Yang" furniture price game or let domestic consumers passive
Don't be superstitious about "foreign" furniture, and overpriced products are carefully purchased. The same imported furniture products, in the country of origin, China's mainstream stores, China's independent stores and other distribution channels in China, the price must be different, and the difference is not small. The price of the same imported furniture products in China will also be very different because of the different sellers' status. The foreign brands are self-operated, the sales of all Chinese agents and the sales of agents of level 2 and 3 will give the difference between the prices. Scared you.
For the price game of "foreign" furniture, we have heard about it, but because of the many problems involved, it is difficult for ordinary consumers to find out the context. In this regard, Mr. Hilbach, one of the heads of Schelbach home in Germany, suggested that domestic consumers should purchase imported furniture through formal channels, which is the safest way to seek insurance for future insurance.
This edition / Wang Sifei (except signature)
Finer service
Buy "foreign" furniture can be cared for
Spend more than double the domestic furniture, or even several times the money to buy imported furniture, in addition to buying design, raw materials, technology and quality, buy and service. According to the "Guangxia Times", in the next round of a new round of imported furniture to seize the Chinese market, "service" will become another magic weapon for the public to appeal to domestic consumers.
Meikemeijia cooperates with eight banks across the country to provide consumers with “overdraft†to buy furniture services, and also to pay interest-free instalments; Jiatiandi Home provides consumers with free art trading platform; Super Comfort International Home Established Tianz The villa decoration international organization provides integrated services such as design, decoration and post-accessories for consumers who purchase furniture in their stores. After studying the current living conditions in China, Danish Fleiss children's furniture began to provide children's room renovation at the end of this year. Design and assembly services.
For imported furniture, what kind of service can be labeled as "humanized" and "careful"? In this regard, Liu Wanyou, general manager of Blue Morning Home, and Wang Lanyu, general manager of Super Comfort International Home, said that in addition to providing customers with comprehensive maintenance, repair and additional services after sale, pre-sales and sales targeted services are more Indispensable. It can be seen that putting service work ahead and helping consumers solve their worries can be regarded as quality service.
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