Patek Philippe launched Ladies online and print advertising

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The new Ladies print and online agency * Advertising is designed to honor Patek Philippe's extraordinary design inspiration and exquisite watchmaking craftsmanship, both of which create the Diamond Ribbon Ref that celebrated the 2012 Basel International Watch & Jewelery Fair. 4968. The theme of this campaign is "In our family watchmaking business, even a simple ribbon can be a source of inspiration, inspiring us to build a watch with 273 diamonds", which mentioned this Family watchmaking companies uphold creative freedom so far.

This print ad will be supplemented by online advertising campaigns and specialized theme content. "Ladies" is the third chapter of the "agency" themed online advertising campaign after "Perfect Harmony" and "Maintenance."
The Patek Philippe Digital Media Campaign has infused new vitality into the agency's advertising, delivering content that meets the tastes and tastes of a wide range of audiences, including watch lovers and professional collectors. The ad campaign features unique Patek Philippe showcases this extraordinary watchmaking workshop, the extraordinary contribution of the Stern family and exceptionally strict watchmaking standards.
Patek Philippe Launches Ladies Online and Print Advertising
The Ladies Online Campaign will not only showcase Patek Philippe's distinctive designs, but also make the new print ads vivid and vibrant. Among them was an exclusive interview with Sandrine Stern, director of Patek Philippe's creative department, where she talked about her job responsibilities and inspiration, as well as a series of short films detailing and demonstrating the sophisticated watchcase and dial manufacturing processes of the Patek Philippe Diamond Ribbon watch.
Patek Philippe is a leader in the field of women's complex functions watches. With its carefully crafted design, Ladies presents the ultimate collection of ladies' sophisticated functions, the company's women's collection, the unique diamond setting and all our women's collections.
The new English-language Ladies ad campaign was launched in December 2012 and will be available in January 2013 in other languages.
For more information on this agency's theme promotion, as well as previous "Maintenance" and "Perfect String Tones," visit
* The agency's print media advertising was launched in conjunction with the company's world-renowned "From generation to generation" themed advertising products, highlighting Patek Philippe's core brand values: family heritage, extraordinary craftsmanship and continuous innovation. The theme of the event includes Perfect Strings, Restoration, Innovations, Ladies First Chronograph, Patek Philippe Stamp, 12,000 Workshops, Global Customer Service and the recently launched " Patek Philippe Diamond Ribbon ".

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