Alcohol beverage suppliers often distinguish their products from competitors by creating unique brand names and labels. Now in the United States, beverage packaging can also be registered. The U.S. Trademark Law stipulates that a trademark that is registered for registration will not be allowed to register if it only serves a functional role. This applies to color, sound, and of course package design. If the packaging design of an alcohol beverage is unique and not only functional, the packaging can be registered.
If there is a lack of inherent uniqueness, the U.S. Patent and Trademark Office can also reject the registration of a packaging design. To judge whether a design is unique, it needs to consider whether there are the following factors: it is a "universal" basic shape or design; it is unique in a specific area; and the general packaging form of a specific category of goods is improved; Produce a commercial image that differs from its introduction.
If there is a lack of inherent uniqueness, the U.S. Patent and Trademark Office can also reject the registration of a packaging design. To judge whether a design is unique, it needs to consider whether there are the following factors: it is a "universal" basic shape or design; it is unique in a specific area; and the general packaging form of a specific category of goods is improved; Produce a commercial image that differs from its introduction.
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