The shrink sleeve manufacturer CCL Decorative Sleeves has produced a new heat-shrink sleeve for energy drinks from Target, a soft drink company. The sleeve is made of eight colors of UV flexo on 50mmm PVC. Chris Onslow, Target's director of sales and marketing, said: “Sleeve labeling plays a crucial role in shaping the overall appearance of the bottle. We use the same bottle, so the use of sleeve labeling can help us deliver core information every time. It can bring completely different ideas."
The company designed five different sets of targets for Target, including a special edition label designed for promotion bottles linked to major events such as video game releases or the World Cup.
These shrink sleeves each have their own name: the blue version is called the original, the pink version is called beautiful, the white is called sports, and the black is a version called the city built specifically for young people.
At the beginning of the project, CCL Decorative Sleeves provided comprehensive technical support including the purchase of casing equipment and the construction of two field application casing lines.
Onslow added: "In the face of such fierce market competition, maintaining product image and strict quality control are crucial to encourage consumers to try out products and repeat purchases, which will help maintain and expand market share."
The company designed five different sets of targets for Target, including a special edition label designed for promotion bottles linked to major events such as video game releases or the World Cup.
These shrink sleeves each have their own name: the blue version is called the original, the pink version is called beautiful, the white is called sports, and the black is a version called the city built specifically for young people.
At the beginning of the project, CCL Decorative Sleeves provided comprehensive technical support including the purchase of casing equipment and the construction of two field application casing lines.
Onslow added: "In the face of such fierce market competition, maintaining product image and strict quality control are crucial to encourage consumers to try out products and repeat purchases, which will help maintain and expand market share."
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