Design and Beauty

When one mentions design, one cannot avoid aesthetics. From people's daily life, labor products to the rich landscape of nature, there are a lot of aesthetic problems everywhere. From the perspective of aesthetics to explore human behavior, daily utensils and production and living environment, to find its regularity is the subject of aesthetic design.

The word "design" is considered a translation of the English "design." Today, when "design" is used within the category of technical aesthetics and design aesthetics, it is endowed with more extensive implications. We believe that "design" is a form of practice, a form of culture, so that this term is widely spread in areas such as people's lives, industrial production, science and technology, environmental construction, culture and art, and aesthetic research. "Design" has become the core concept of aesthetics and the main research object of the combination of general technology and art, and has become a synonym for the important cultural creation activities and products of the category of plastic arts. Here, we think that it refers to "art design" alone.

First, design is a solution to the problem

The application of scientific and technological civilization results in the optimization of human survival and living environment, solving practical problems and making them aesthetic. Design and planning are indispensable in human productive activities and daily life. The artist gives new quality and qualifications to materials, structures, forms, colors, surface finishes, and decorations based on modeling capabilities, technical knowledge, experience, and visual experience. Designers pay their own knowledge and experience and visual evaluation capabilities for packaging, promotion, display, and market development.

Second, design is an aesthetic activity

It is a creative activity. Its purpose is to form and adjust the space environment. In this process, its functional and aesthetic aspects are unified. As a creator, the designer gets an aesthetic feeling in the happy creation process, and the consumer participates in aesthetics by using the design product, and obtains a material satisfaction while being spiritually happy.

Third, design is an omnipresent aesthetic form

Design is presented in front of people in the form of physical objects. It is created using various technical means and artistic methods in accordance with the laws of function and aesthetic laws. In the process of entering the information age in today's society, it has infiltrated into all areas of life. The bags, houses, communities and the entire city are all materialized forms of design. The unique form of design makes the theme of aesthetics more widely and deeply involved in people's lives. It is the result of the unlimited expansion of practical art into its scope and its development on the basis of industry; it is the result of the penetration of aesthetics into the technical field and the deepening of artists into production. From this we can see that design is a comprehensive aesthetic form that includes material culture, spiritual culture, arts and culture.

Fourth, design is the satisfaction of ideas

Modern society emphasizes all people-oriented. The concerns of design have shifted to the discussion of the design of the relationship between people and things. The satisfaction of design objects is essentially the satisfaction of concepts. For example, transport is a concept of time and space; entertainment tools are concepts of consumption and psychological relaxation. The "design" viewpoint itself already contains the concept of "aesthetic."

Design has a variety of meanings and forms. Art design is a special form of aesthetic activity in people's daily life and production. It is a category that belongs to the modern aesthetic system. Art design is not only a physical activity but also a spiritual activity. It is an integral part of people's life. Only by extending the aesthetic factors in art design to all artificial environments can there be hope to live in an elegant and pleasant modern world.