Da Vinci's high-priced furniture "foreign brand" identity was accused of fraud, set off an uproar. No matter whether it is TV media, online media or paper media, it has become a protector of consumer rights overnight, and it has done its best for the company. Everyone is also angry and feels like they are victims. At the same time, Shanghai luxury house Tomson Yipin also involved in the purchase of Da Vinci furniture. In the face of public outrage in the society, a week after the Da Vinci furniture finally released a public apology letter, it seems that the result has come out: the facts have admitted the mistake and promised to make corrections. Although the media still seems to not want to let go so easily, still holding Da Vinci home in the apology letter did not answer the compensation problem, but this entanglement, at most is one thing, the problem is entangled The details are not finished. Huicong Coatings Network analyzes Da Vinci furniture fraud incidents, bringing warnings to the paint industry. Counterfeit products will eventually be discovered by consumers. How to face the diversified needs of the market and provide products that meet consumer demands, how can the industry self-discipline? According to the above topics of interest, HC Coatings Network will interview Mr. Xiao Guangping, Marketing Director of Junzilan Coatings Group, the person in charge of the famous furniture paint company in the industry.
About Da Vinci's fake door incident Mr. Xiao believes that the furniture industry is a people's livelihood industry, involving thousands of households. Therefore, strengthening industry management, regulating industry behavior, and achieving industry self-discipline are the foundation for the healthy development of the furniture industry. Furniture companies need to strengthen the construction of their own brands, blindly imitate and steal foreign brands, shoddy and shoddy, and will eventually be abandoned by the market and consumers.
Xiao Guangping feels that when it comes to an industry, more people think of its internal hidden rules, and when it is its own product problem, the industry may not have a future. Through the fake door incident of Da Vinci furniture, he suggested that some enterprises in the furniture industry need to learn from the incident, reposition, and operate with integrity. This will make the industry bigger and stronger.
　　
　　 The enlightenment of the Da Vinci incident
Everyone, every company, every media has shown great interest in this cost event, and there should be a development model for the furniture industry and even the entire Chinese economy after the Da Vinci incident and the Da Vinci incident. Nothing has been deeply analyzed. However, some media simply attributed the Da Vinci incident to the lack of integrity management and the lack of supervision by relevant departments. Then, what causes the lack of integrity, and what causes the lack of supervision?
Xiao Guangping feels that the deep originality is universal. In fact, the Da Vinci incident is by no means individual. A large part of the entire furniture industry is doing exactly the same thing as Da Vinci's home; other industries have a lot of potential. Rules, similar cases are not in the minority. Therefore, the media or relevant government departments, after the occurrence of the Da Vinci home incident, there is no need and should not focus on how to "dead" a Da Vinci home, but should be small, big, painful, reflective What led to this incident and stood in the macro, in order to save the development of the entire industry, help China's economic development, find out the deeper causes of this incident, and focus on solving it, this is the right way.
　　
　　 The role of furniture lacquer in the furniture industry
This fake furniture allows consumers to be cautious when purchasing furniture, which has an impact on the entire furniture industry. The furniture paint company that produces "protective clothing" for the furniture industry has environmental protection for fake furniture and furniture paint itself. What do you want to say?
Xiao Guangping introduced furniture lacquer. In fact, it refers to the special lacquer for wood and bamboo furniture. It is also called “wood lacquerâ€. The furniture lacquer can make the wood furniture more beautiful and beautiful, improve the rough feel of the furniture itself, and make the furniture not affected by the climate and dry and wet changes, and play the role of protecting the bamboo furniture of the wood. Furniture lacquer has two basic functions: protection and decoration. As an important supporting raw material in the furniture industry, it depends on the development of the furniture industry and promotes the development of the furniture industry. It depends on each other and live together.
When it comes to furniture paint manufacturers, Xiao Guangping gave the following suggestions: It should strengthen the rational design of paint formulations, strictly select and use environmentally friendly raw materials that meet the requirements of national standards, strengthen interaction with furniture companies, and study and design more reasonable coating processes; The function of protection can fully reflect the concept of furniture design, strengthen the decorative effect, reduce the overall coating cost, realize the appeal of environmental protection and corporate social responsibility. At the same time, environmentally friendly furniture lacquer features low pollution, low emissions, low residue and high efficiency. If environmentally-friendly furniture lacquer is used, in the process of consumer production, packaging, transportation and other consumer use, such furniture has low odor (odorless), low release, and no pollution to the living environment after use, thus protecting Consumer health.
　　
　　 Signing the "Beijing Declaration of Furniture Paint" to raise the requirements for itself
Xiao Guangping mentioned that on June 29th, HC Coatings Network Co., Ltd., Carpoly, Bardez, Changrunfa, Clivia and Huilong Paint signed the "Furniture Paint Declaration" at Diaoyutai State Guesthouse. He said that the signing of the declaration marks the first time that the Chinese furniture paint industry has reached a consensus on the industry mission and business rules of “advocating green environmental protection, regulating industry competition and embodying social responsibilityâ€. With the increasingly fierce competition in the furniture coatings market in the past two years, the trend of polarized furniture manufacturers has accelerated significantly. Manufacturers, in order to survive, began to find ways to reduce costs, and re-operate the price of the old knife. The relatively cheap dichloroethane has become the first choice of these manufacturers, and the incident of one piece of life that has caused lifelong regrets due to pollution problems such as furniture use and production has sounded the alarm for us. The more companies can no longer evade the impact of environmental protection on their core competitiveness, and this late realization makes many domestic paint companies stand on the starting line to face and attach importance to the problem of furniture green industry chain.
When Xiao Guangping introduced to the Clivia Group, he was very excited. As one of the vanguards of the furniture paint production enterprise, he signed the "Beijing Declaration of Furniture Paint" to promote the healthy and sustainable development of the industry and assume the social responsibility of the company. The Clivia Group not only started from itself, but also advocated the enterprises in the industry to strengthen self-discipline. At the same time, it appealed to our downstream customers' furniture enterprises to actively cooperate and actively select the products of the standard furniture paint production enterprises. Clivia Group will strictly strengthen the enterprise in many aspects, such as formula R&D and design, raw material selection and inspection, improvement of production technology, guidance of after-sales service, behavioral habits of employees, promotion of customers and dissemination of green consumption concepts. Environmental requirements.
With the rapid development of China's economy, environmental protection has become a topic of concern to everyone. Xiao Guangping feels that the environment is the foundation of human survival and development; social responsibility is the foundation for the healthy development of enterprises. In China, the successive incidents of lifelong regrets caused by pollution problems such as furniture use and production have sounded the alarm for us, and more and more enterprises can no longer evade environmental protection against their core competitiveness. The impact, and this late realization, made us finally stand on the starting line today. Social responsibility is the core connotation of "corporate citizenship", the core competitiveness of participating in the market, and the irresponsible responsibility of each enterprise to the world, to society, to future generations, and to itself. In today's world, every forward-thinking enterprise should realize that social responsibility is not a socially imposed responsibility, not a bottleneck in the development process, but a transformation of thinking and an unprecedented opportunity, just as all human beings must learn to Natural harmony can only look forward to a new future. Enterprises must understand the corporate responsibility from the social burden, and then find a stable point of convergence between the world's interests and their own development.
As the backbone enterprise in the furniture lacquer industry, we are duty-bound to hope to serve as the social responsibility bearer of the coatings industry and to unite a group of downstream furniture enterprises with strong social responsibility. We are willing to work together with domestic and foreign savvy enterprises. Acting together to make unremitting efforts for the future development of the green industry and to sow their seeds for the green future of mankind.
Xiao Guangping extended from the Da Vinci furniture fraud incident to our related coatings industry. Throughout the entire coatings industry, although it has developed rapidly in recent years, there are still many problems. The phenomenon of counterfeiting is also endless, and the addition of harmful chemicals in paints is even more daunting for consumers. Faced with such a vast market in China, when consumers think of buying paint, not choosing a domestic brand has to say that this is the sadness of the paint industry. Therefore, as a company in the coatings industry, we have the responsibility and obligation to defend the honor of the coatings industry. We adhere to integrity, adhere to environmental protection, and do the paint that consumers can rest assured. Xiao Guangping is full of hope for the future of coatings.
　
　　 The future development trend of the coating industry
The interview is coming to an end, Xiao Guangping told the editor about his prediction of the future development trend of the coatings industry. He said that people nowadays not only pay more and more attention to health, but also understand the meaning of health more and more thoroughly. Health has become the life concern of people, and coating companies must make use of the products to truly penetrate the hearts of the people. This "low-carbon" storm has developed a truly green and healthy coating product, and has developed its own market in a certain segment. Children's paints and maternity paints for special people in the market recently.
Whether it is children's paint or pregnant women's paint, a good idea is a good start, but the key to development lies in the value of the quality of the paint product itself. We also hope that the so-called "zero VOC", "formaldehyde-free" and "lead-free" coating products in the coatings market will truly meet the requirements of health and environmental protection. After all, for the final consumer, any exaggerated publicity and attractive discounts, It’s not as good as buying genuine products. In the domestic and international coatings industry, there are many products in the sub-field that are in line with contemporary people's thoughts and pursuits. These products will also be understood and accepted by more and more people with the development of the industry and the development of the market. As a member of the Chinese coatings industry, it is hoped that domestic coatings enterprises will take the product quality as the starting point and the coating market segment as the goal, and boldly move toward the mainstream development trend in the future. I believe that enterprises will eventually dominate a certain segment of the field.
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