Fashion criteria must understand the buying guidelines

Each season, the beauty of the fashion style , always read fashion magazines, landing fashion websites, watching beauty blogs and other channels to learn skin care methods , dress up skills, master the most comprehensive and most comprehensive beauty information .

A lot of fashion information often tells us which brand of beauty products are suitable for each skin in the season, but in the face of the various purchase channels in the market, how should you start to find the items you want?

Online shopping: cheap, no good goods

Nowadays, many fashion people like to buy cosmetics online. In addition to convenience, there is an important reason why online cosmetics are cheaper than counters, especially like some big beauty brands. The price of online is often much cheaper than the price of counters. I saw that Chanel 50ml only sold 60 pieces on the Internet. Is it really cheap for such a cheap price?

The most impressive one was that I bought a bottle of Mary Kay's moisturizing cream last time. My friend just bought a bottle online, but she bought a price that is tens of dollars cheaper than me. Out of curiosity, I tried it. The moisturizer she bought online, found that two bottles of skin care products that look like the same look, the feeling on the face is completely different, and the paste and smell are also different.

She was not convinced, and later took the moisturizer to Mary Kay's professional beauty consultant for inspection, which is really not genuine. But because it has used more than half of the bottle, and no shopping credentials and invoices, the online store can not compensate her, can only spend money to buy a lesson.

In fact, the profits of online cosmetics are quite thin. Many products sell for 30%, and there is almost no profit. Unless the seller has a very strong purchase channel, sisters who like to buy cosmetics online should pay attention to the products that are too cheap. Be careful to buy.

I personally do not recommend buying cosmetics online because the quality of online beauty products is difficult to guarantee. There are three main sources of cosmetics in online stores: one is fake and shoddy products; the other is parallel imports, which is commonly referred to as smuggled goods; It is a product of unknown origin. Secondly, online stores lack the follow-up services, follow-up and legal supervision of consumers. If consumers use cosmetics, they will have problems with complaints and rights protection. Many of them will be lost.

Small cosmetics stores generally sell second- and third-line brands of cosmetics, the price is relatively moderate, physical stores are generally privately operated, manufacturers will not send staff to the market to explore, so pay attention to beware of fakes when buying cosmetics.

Generally speaking, there are more fake brands with higher visibility in the first and second lines, and the fakes are unimaginable. Unknown, unattended small cards rarely encounter fakes because they are very Few people will be stupid enough to imitate a brand that no one knows. Therefore, in small cosmetics stores, you can generally buy an unknown third-line brand. If you are a well-known first-line and second-line brand, you should be careful when buying, and it is easy to encounter fakes.

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