Maotai Wangjiu is one of the latest Maotai products developed by Kweichow Moutai Co., Ltd. The wine has a consistent national wine style in terms of taste and packaging:
In terms of color processing, the main colors are bright yellow and are blended with multi-level processing methods and backgrounds. On the basis of maintaining the traditional color impression pattern of Maotai, it has added flavor to the era.
Bottle design, bold and harmonious use of decorative bottle body with high-necked bottle cap, making the entire bottle tall and straight and vigorous, a change of long-term Maotai, "short", "dwarf", "stupid" image, after all, A successful breakthrough;
Outer box packaging structure design, the connection between the base and the box body for the first time adopts a full paper latch structure, the perfect integrated design not only reasonable and effective to save the cost, more importantly, it can not be ignored environmental significance;
The overall packaging design continues the visual inertia of the Moutai brand to the greatest degree, achieving both the functional identification and the associated decoration, and effectively enhancing the Moutai brand image.
Source: Packaging Materials and Containers
In terms of color processing, the main colors are bright yellow and are blended with multi-level processing methods and backgrounds. On the basis of maintaining the traditional color impression pattern of Maotai, it has added flavor to the era.
Bottle design, bold and harmonious use of decorative bottle body with high-necked bottle cap, making the entire bottle tall and straight and vigorous, a change of long-term Maotai, "short", "dwarf", "stupid" image, after all, A successful breakthrough;
Outer box packaging structure design, the connection between the base and the box body for the first time adopts a full paper latch structure, the perfect integrated design not only reasonable and effective to save the cost, more importantly, it can not be ignored environmental significance;
The overall packaging design continues the visual inertia of the Moutai brand to the greatest degree, achieving both the functional identification and the associated decoration, and effectively enhancing the Moutai brand image.
Source: Packaging Materials and Containers
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