Green Food Packaging Design Induction and Discussion (2)

(2) Recyclable and renewable packaging materials.

(3) Degradable packaging materials.

The use of natural ecological energy for the development of natural packaging materials and the use of paper packaging is also strongly promoted.

3. Aesthetic

Bright, healthy and lively packaging style can give people a beautiful enjoyment. A considerable part of the design of green food packaging has long been lack of creativity, hard and rigid. Even some products are directly packaged in poor quality snakeskin bags and exported to some countries in Europe and Japan, seriously affecting the image of green food. The spiritual slogan of green food is "from an excellent ecological environment, bringing a strong vitality." From an aesthetic point of view, green food packaging as the last procedure to be sold, presented in front of people should be in line with the spiritual slogan of green food.

4. Practicality

Can be discussed from three aspects, one is to protect the performance design, including moisture, mold, tamper, shock, leakage, shatterproof, anti-extrusion and so on. The second is to facilitate the design of the performance, including convenience for the display and sales of the store, for the convenience of customers to carry, use, etc. The third is to promote the performance design, that is, without the introduction or demonstration of sales staff, the customer can only understand the product through the “self-introduction” of the packaging screen and decide to purchase.

Design elements

1. Text

Text is the crowning touch to packaging design. The artistic charm of the font is endless, and it can be combined with words and figures, words and letters. For example, the export of green food can be expressed in the traditional calligraphy arts. The products sold in China can be processed in the distortion of modern fonts. In addition, the green label design of green food packaging is also a problem that is easily overlooked. From the current market, some green food packages on the packaging of green labels are still not standardized, and do not meet the relevant specifications in the “Handbook”. For example, some packaging will change the font of the words “green food logo is permitted by the China Green Food Development Center”. At the same time, there are strict regulations for signs and standard words, and the layout and design between the green label and the main body of packaging should also pay attention to a reasonable position and size. Under normal circumstances, the basic characters such as green label, green food name, product name, manufacturer, and capacity are all arranged on the main display surface of the package. The functional explanatory texts and data characters are often arranged on the side or the back of the package and require regular printed fonts.

2. Graphic pattern

The graphic patterns in the packaging often occupy most of the packaging image and even occupy the entire screen. Therefore, the position of the graphic pattern in the packaging image is very important. As a design language, the graphic pattern is to express the internal and external elements of the image and convey the information to consumers in the form of visual images. The important function of graphic design is that it visualizes the subject of package content in the form of art. People can directly or indirectly feel the content of the product and the desires it brings, based on visual patterns that are intuitive and intuitive. For example, the graphic design of milk powder packaging can adopt more pleasing, lively and healthy shapes, expressing health and nutrition effects, giving people a sense of vitality; the graphical design of exported green food can adopt the symbols of traditional Chinese cultural characteristics, reflecting China. The characteristics of traditional cuisine.

3. color

Color is an important factor in beautifying and highlighting products. The use of packaging colors is closely related to the conception and composition of the entire screen design. It is based on people's association and the habit of color, and a high degree of exaggeration and discoloration is a means of packaging art. In green food packaging, different colors represent different green food efficacy. For example, aquatic products and beverage-based green foods should be designed with a cool and quiet feeling of blue and green; green foods for grain and oil, livestock and poultry should be used with vitality. , positive feelings of red and yellow are designed. The color design in green food packaging should reflect the content and nature of green food and cater to consumers' psychological needs. Designers should study the habits and preferences of consumers and the changing trends of international and domestic fashion colors to enrich the visual effects of packaging and affect consumers' desire to purchase.