Simple green packaging

The new century is presented to us in a diversified world. The development of social science and technology has made our life more convenient, faster and more reasonable. Closer to the packaging design process, modern packaging is not just about packing things. According to its characteristics, it is divided into industrial packaging and commercial packaging. Industrial packaging is the packaging that is used to protect and carry the production operations of the factory. It is called the inner packaging. The commercial packaging is the packaging that is directly connected with the consumers for marketing and advertising. The first impression is left to the consumers. For packaging.

In today's market, the emergence of large-scale supermarkets and supermarket chains, commodities are basically open sales, minus the traditional counters and salespersons, consumers buy their own. As a highly competitive sales method for supermarkets, the competition between commodities and merchants has also increased. As a result, packaging plays an important role that is "unknown".

The guiding person of CI design is integrated and systematized. The corporate logo, text, product logo, and product text should be unified as much as possible so that consumers can recognize and remember it. In packaging design, packaging depends on its own image to attract customers. A plurality of display surfaces of a package box have different information transmission functions and should be arranged so as to have different functions and purposes. Packaging has a specific visual language, that is, colors, shapes, and patterns have their own unique qualities.

In packaging design, color is the first to attract visual attention, color is to attract people from the emotional, it does not need to be explained, in traditional Chinese opera in China, the red face represents loyalty, white face represents rape, which is specific to opera Image, the role of a came to power, loyalty, rape, beauty, ugly clear and understandable. Color contributes to the sale of goods, and some colors have a sensory connection with the senses of sight and smell. For example, food packaging can cause people's appetite, arouse demand, and lead to sales effects, especially in the case of supermarkets and open sales. Think of it as a visual center. Just as the color in food packaging should make people feel fresh, healthy and lively. Color can ensure the recognition and visibility of products, and products can be easily selected and identified in the environment in which they are used.

Color does not exist in isolation in the packaging, just as the matching of colors in a garment is of utmost importance. Nowadays, people’s demands for beauty are also increasing. People are not only satisfied with buying goods and returning home. They are also beginning to notice that the external packaging requirements for goods have also been continuously improved. How to maximize the aesthetic function and visual benefits of color when designing, and create good The color space is the key issue. At present, advocating nature and returning to nature, the green environmental protection style has first become popular in apparel design, and it has also begun to affect packaging. Seeing used steel and cement, facing fierce competition every day, people hope to relax their feelings while they work, discard tediousness, and become simple and simple. The rich, luxurious packaging color is not as good as the fresh, crisp natural color, returning to simplicity and natural simplicity. Therefore, the color with intimacy has a huge market. The application of natural color in packaging design is popular because it is not bored. In the selection of colors, we must seize people's psychological colors. The rapid changes in the color of the fashion industry, commodity packaging should also be changed, bringing a fresh air and modern atmosphere.

It is often necessary to have the ability and daring to break the rules after things have reached a certain level. We often find that the packaging of detergents is clean, mostly blue and white, which makes design difficult. Most of the washing products are similar to the ones on the open shelves and they are similar in appearance and featureless. This poses a new test for designers and calls for breaking the old law and introducing new ones. The new formulation of the packaging colors gives you a strong novelty and infection.

Today's highly commercial development, packaging design has become a very important design in our lives, how to design a packaging to move people's image of the product, so that a product attracts attention in a dazzling array of shopping malls, in addition to color The uniqueness of the product and the personality of the design. The charm of packaging on open shelves can be fully reflected in sales. In addition to the packaging box itself has the role of containing goods, protection of goods, decorative goods, modeling the novelty and uniqueness. The design should have more emotions. The declaration of "Qiansi" is that "the purpose of design is not products but people." The development of human nature has become a development trend of contemporary packaging design, and packaging should reflect individuality. And this personality should be real rather than imaginary, sincere and not deceptive, it is a better representation of goods, but it is not an "embroidered pillow." There is an overpacking phenomenon in the current packaging design. The simple goods are often very luxurious and cumbersome, and they come out for a long time. For example, the Mid-Autumn Festival is a traditional Chinese festival. Moon cakes and moon-watching during the Mid-Autumn Festival are customary from time immemorial. However, on the Mid-Autumn Festival, it is often heard that many people are not interested in savoring moon cakes. Everyone feels that the moon cakes do not taste good. When we look closely, we will find that some businesses do not put the quality of moon cakes in the first place, but they place too much emphasis on packaging. Small moon cakes are wrapped in expensive paper and gorgeous packaging. The cost of packaging is far greater than the price of the moon cake itself. Consumers buy goods instead of packaging. The consumer is not that Zheng Guoren’s “buy and return”. We have entered the 21st century. The problem of human living space has become more prominent. We have emphasized green and environmental protection as the center. Packaging is no exception. When designing exteriors, it is necessary to consider recycling, reduce waste and pollution, and consider how to reduce packaging layers and oppose over-packaging.

In addition to the moon cake packaging, look at the shirt's packaging, remove the external packaging, the shirt itself also has cardboard, plastic liners, pins and so on. These things are just for the sake of the shirt's aesthetic, but they are not needed after buying it. Businesses can consider removing these extra accessories. Only sales samples are retained and displayed as sales promotion. Then the products sold to customers, remove those accessories, and change the big packaging box into a bag-like outer packaging, which can save the packaging cost, save material energy, and make the consumer convenient and safe to use. Tie to the hand. The best of both worlds, why not do it?

Designers can spend some time brainstorming that some boxes will have new uses after they have been packed with goods. The packaging of single-chip 3.5-inch computer disks manufactured by Japan's SHARP Company. After the wooden boxes are disassembled along the diagonal lines, they are bitten together into a disk shelf by means of concave and convex patterns, prolonging the life of the packaging and reducing waste. . This led to the idea that the packaging of cosmetics was very delicate, the cost of paper was relatively expensive, and the consumer was discarded after buying the goods, which was a pity. There is a half-dimensional production in the composition design. Half of the stereo is commonly used in greeting cards and books. Is it possible to consider flattening the box here and trimming it into a greeting card, bookmark, or a small decorative painting? At the same time also reflects the designer's environmental awareness.

Reprinted from: China Packaging News