DVD packaging design reflects the packaging culture (on)

After several years of development, the current DVD production technology is quite mature, the picture quality is getting more and more ambiguous, the sound effects are getting better and better, the menu interface is getting more and more beautiful, extra tidbits are getting more and more exciting, and the programs are getting richer. What people are most concerned about now is not whether they have something to look for, but to look good and play well. They care more about the entertainment and interest of DVD itself.

Therefore, DVD began to surpass the video and audio content of movies and music itself, becoming a new generation of entertainment and cultural consumer goods. We noticed that in addition to the continuous improvement of production techniques, DVD publishers pay attention to the quality, sound quality, and interactivity of DVDs. They also attach more and more importance to the packaging and design of DVDs, not only in the shape and materials of DVD cartridges. Make a big fuss and introduce the concepts of film, publishing, games and toys in the design concept, giving DVD products more and more rich cultural atmosphere. Various forms of DVD special editions, collectibles, commemorative editions and gift boxes emerge in an endless stream. Not only are they beautiful in appearance, they are beautiful, they are rich in content, and they are very attractive. They have greatly inspired people's desire to collect DVDs.

In this issue of Dishhai Horizon, we will show you a number of sets of outstanding performance in the DVD package, let us come together to experience the cultural charm contained in the DVD's exquisite packaging. Let's take a look at this set of discs that won the "Best Packaging DVD" in the 5th Annual DVD Awards in the United States in 2002. We discarded the traditional idea of ​​plastic boxed DVDs. The bold and innovative concept completely overturned the traditional DVD packaging. thinking.

The overall packaging of the DVD and the artist design of the inner page were taken care of by Tom Sullivan, the costume effect designer of the film "The Ghostplayer," and he completely imitated the "Death Book" in the movie - the magic old book Necronomicon was "designed and made. In the film, "The Book of Death" was made of human skin. The contents were written in human blood. In order to make this limited-edition special edition DVD, Anchor Bay Co., Ltd. specially selected flexible elastic rubber to create a three-dimensional 3D outer packaging for DVD. The craftsmanship is very unique and unique. It is completely conceptual design concept: it is both evil in the film. The important props of the terrible image are also exquisite crafts that are full of artistic originality!

Expanding the entire "Death Book" DVD, you can see that the front cover and the back cover were originally a whole, like a strange book made up of one's head and skin.

At the same time, it is also a face that looks like a demon or a zombie: The cover is a distorted face, with eyes open and mouths wide, as if screaming screaming; the back cover is the rear side of the picture, the most striking It is the raised ear in the middle, and the underside of the back is printed with the English name T. Sullivan by the designer Tom Sullivan. The whole picture is full of wrinkles, uneven, eye frame, nose, lips and ears is the most prominent part of the three-dimensional convex, eyes, nostrils and mouth are painted purple and black color, and the entire face is doped with gray and green Stains have a strong contrast to the yellowish complexion.

There are a total of 24 inside pages in this book, “Death Book”, which are printed on a thick yellow paper with thick paper, except that pages 2, 3, and 18 and 19 are blank pages. The pattern and text are mainly brown:

The home page is the title “The Evil Dead The Book Of The Dead” printed in art fonts; page 4 is the preface to the designer Tom Sullivan. From the 5th page to the 17th page, a total of 13 pages were Sullivan's original pieces of various artwork designs, modeling drawings, etc., as well as a few spells of fine art.

Page 20 has the official website address of the relevant member of the movie "Ghostplayer"; the lower half of page 21 on the right has a booklet booklet for collecting brochures, which is in accordance with the film locked in the cellar. Zombie avatar design (she is the first victim of the five main characters), the book jacket contains a booklet of "Rue Morgue" magazine and 24 books called "BRINGING THE DEAD HOME FOR DINNER" Page colorful brochure. This latter booklet is a signed article that introduces the famous scholar Michael Fischer and introduces the history of the movie "The Devil Man" and his family's audio and video products. It is both informative and interesting, and it is highly authoritative. From this, you can know that there are many audio and video products in "Ghost Play Man". From video tapes, LD movies to DVDs of various versions, it can be seen that the commercial value and popularity of the movie are high.

The twenty-five chapter segments and titles of the feature film on this DVD are printed on page 22. On the right, the middle of the twenty-third page has a Tibetan rubber sleeve with a set of limited edition special-protagonist DVD discs. The dish pattern is a dark-faced demon head with mud brown expression.

Finally, at the bottom of page 24, the issue number (DV11904) of the "Death Book" Limited Special Edition DVD, the official website of the publisher Anchor Bay, the company address, and the LOGO are printed at the bottom of the page.

This "Ghostplayer's First Story: The Book of Death" limited edition special edition can do its utmost in packaging design. It is superhuman's imagination to break through traditions, and it is an eye-opener. It brings unprecedented new experience to many disc members. .

Japan Region 2 (50th Anniversary Limited Edition) Roman Holiday Gift Set Roman Holiday (50th anniversary) Royal Box (Limited Version) DVD Gift Set

In the history of the film, there are the most romantic love stories, as well as the glamorous Parker and the pure Hepburn. For this classic Roman holiday, Paramount was very enthusiastic and hard at the DVD release. The production department repeatedly cleaned and carefully regarded the original film master of Roman Holiday. With digital restoration, the picture quality and sound performance have been raised to an unprecedented level, and this handed down classic theme has once again become a shining glory. It has successively launched various versions including the Taiwan 3 District, the UK 2 District, the German 2 District, the Danish 2 District, the Italian 2 District, and the Australian 4 District. In order to ensure quality, DVDs from all regions are produced by Paramount. The quality of the images and sounds are exactly the same. The extra details are the same. Even the cover design prints are exactly the same as in Area 1. The only difference is that The configuration is for audio tracks and subtitles depending on the country.

(to be continued)