Personalized Design of Packaging Products in the Information Age (I)

In the era of information we are in, the demand for packaging products presents a diversified trend. Designers are eager to seek the packaging of items that represent their taste, and use expressive packaging products to express their individuality. As a result, under the prevailing trend of thought, people began to emphasize the personalization of products and personal style, and put forward the slogan of “individualization of product packaging”. Consumers showed strong enthusiasm for packaging products that have innovative design ideas and are related to their ideas. interest of. The process of purchasing daily necessities becomes a process of clarification of personal style. Therefore, the process of designing is not just a process in which designers rely on technology and their imagination. It is also a process in which designers and users constantly communicate and express consumer demand. Designers should fully consider the aesthetic psychological factors of the use groups of the packaged products and satisfy the emotional and individual needs of the users to the maximum extent possible. Under this premise, designers should design their own personalities and styles.

1 "Personalized design of packaging products"

Under the current trend of increasing social consumption levels, the people's choice of goods ranges from satisfying demand to satisfying demand. This means mass production end of mass consumption, consumer pursuit of personalized products and arrival of personalized shopping era. In the production field, only a variety of personalized products can be produced for different consumers in small batches. Therefore, our product design and packaging design should also keep pace with and adapt to such an era.

The so-called “individual design of packaging products” refers to the design of individual products and packaging for small batch production in the context of the buyer’s market, market segmentation, and differentiation of target audiences. A personalized new product will show its unique external appearance and internal structure to consumers in the market. It will draw consumers' attention and interest with their unique use and use value, inspire consumers' emotional affection and purchase motivation. . Germany's products and packaging design are known around the world. The first is that the product design cycle of its unique personality is short, and it is supplied to users with different preferences in a variety of styles.

Design represents a kind of advanced personalization. Therefore, the unprecedented popularity of this design style indicates that the world reconsiders the importance of personalization of new products. The personality design of new products should not be regarded as external aesthetics, but should be taken as an indispensable part of market development. When many new products in the world have the same quality, function, components, and even common properties, the product's personality design will greatly affect the customer's evaluation of the product. In the development of packaging products, we must pay attention to the novelty and unique personality design so that we can stand out among many similar products. If the packaging design does not have a new and unique personality, and it gives people the feeling of aging and aging, even if the product has good performance, it is difficult to arouse the attention and interest of consumers, stimulate the consumers' love and purchase motivation. Especially when many new products in the world have the same quality, function, components, and even the commonality of performance, they must work harder on the individual design of the new packaging, highlighting its internal structure and the personality of the external modeling.

To create individuality, we must have a sense of innovation, apply creative thinking and the latest modern science and technology flexibly, so that personalized packaging product design has unique creativity. We must dare to learn from the tradition in the application of the form and color of packaging products, and incorporate modern color components into the color design of new products. With the formation of consumer individuation and the increase in the penetration rate of various products, we must pay attention to the new product personality. Consumers of packaging design are increasing. From the mass production in the past to the development of diverse and small-scale production, this is a new development in the production of modern products. In the sales competition among enterprises, the competition of personalized product packaging design occupies a very important place. Consumers' preference for personalized product packaging design has become an important factor in their choice of products. The same quality, the same price of the product, due to the design of different, there will be a big difference in sales, people's requirements for the product, has changed from the original care only quality, into both quality and personality design.

2 The personalized design of packaging products will be refined into an aesthetic style that will motivate people's psychological changes and development.

Personalized packaging design styles should always be consistent with the style of the products being packaged. At the same time, it is consistent with people's artistic personality, which puts higher requirements on modern personalized packaging design. In addition to the perfect combination of appearance patterns, colors, textures, and functions, we must also embody the ideals and pursuits of people's hearts, provide different consumer orientations for different lifestyles, and display different moods, emotions, technologies, and society. Many factors such as information and aesthetic will come together to create a beautiful packaging design that has both unique artistic style and artistic individuality.

Personalized packaging design can bring beauty and shock to art only if it meets the needs of human physiology and psychology and explores beyond experience and inertia. Convenient, appropriate and safe packaging design will produce a more direct human sense of beauty from the physiological needs. Like the “Refrigerated Barrel” design of the 2001 German Packaging Contest Grand Prize and the latest World Star Packaging Presidential Award, this keg with a natural physical refrigeration system is an innovative invention in the beverage industry. It is the first time that you can start the cooling chain whenever you need cold drinks, and cool your drinks. It can be charged at least 150 times. External energy can be used independently and it can be easily carried on its own. Psychologically, elegant and gorgeous packaging images are related to status. Light clouds are related to relaxing moods. For example, red apples are related to satiation. Flowers and trees are related to the warmth of spring and summer. Male animals are vigorous and vigorous. The character is relevant and so on. However, people's creativity is not satisfied with what exactly meets the demand. Those explorations that go beyond human experience and inertia will also bring beauty and shock to art. However, this is actually a manifestation of individual needs. Contemporary packaging must also demonstrate the new look of people's inner aspirations.

(to be continued)