Market Positioning of Commodity Packaging Design (Part 2)

Due to the rapid development of modern commodity production, the variety of similar products has increased day by day, and the market competition has become increasingly fierce. A single commodity image has been dazzling, dizzying, and submerged by a wide variety of commodities. Under this circumstance, serialized packaging design is conducive to establishing the overall image, reputation, and competitiveness of the enterprise group products, and has always attracted the attention of the design community and manufacturing enterprises. Serialized packaging design is also called family packaging design. Its main approach is: the same manufacturer or distributor uses the same trademark pattern, the same standard font, and the same style design to form the packaging of the same or similar products of the same brand name. The common characteristics, due to the recurrence of a visual form, deepen the consumer's impression of the product, so as to achieve the basic purpose of promoting sales. Serialization has become a mainstream direction of today's packaging design, occupies an absolute value ratio in the commodity sales market and presents the following marketing advantages:

1. It will help establish and promote the enterprise crystal brand. Serialized packaging support is to form a unified visual lineup, strengthen the awareness of crystal brand, enhance the communication effect, through a variety of products of the same company, is based on the trademark in the packaging, under the principle of diverse and unified, to make the same enterprise products Single packaging, organically united, linked, and combined into a series of groups, and repeatedly displayed in the minds of consumers, to strengthen consumers' impressions of trademarks and companies, increase awareness, reputation and trust, establish a market image, establish a brand name Trademarks are an advantageous weapon.

2. Good display and display effect. Serialized packaging emphasizes the overall design and emphasizes the overall appearance of the product group. Therefore, the large potential, distinctive features, and strong sense of the whole, in the general shopping malls, supermarket shelves, serialized packaging occupy a large area of ​​exhibition space, resulting in overwhelming the impact of other goods. The group beauty, regular beauty, and strong information conveyed by serialized packaging are conducive to competition with other products. Due to its distinct characteristics, it appears on the shelves in a complete set, enabling consumers to immediately identify their marks and names, so as to achieve a deep impression, remember the effect of prison, to avoid the unplanned design of their own style, style, non-interaction, not integrated Disadvantages such as effect.

3. Helps to increase the value of advertising. With the development of society, the advertising environment is undergoing tremendous changes. One of the most important changes is that advertising has evolved from the broad sense of “widespread” in the past to the emphasis on the management of corporate product packaging brands and the building of strong brand image. The family characteristics of the serialized packaging design can achieve a ten-fold effect in product promotion. An influential branded product can drive the production and sales of a batch of products. If consumers have a sense of trust in a product in a series, they will also have a good impression on other products in the series. The overall action pattern of the series packaging can greatly increase the added value of advertising effectiveness.

Thus, in today's market economy environment, product packaging design should be centered around consumer demand, that is, product packaging should meet consumer demand for product packaging; or, the packaging of goods should be To a useful promotion. Packaging is not just a simple storage and protection of goods. From the perspective of modern marketing, the realization of the sale of goods is the fundamental purpose of commodity packaging.

Author: Institute of Light solid circle

Source of information: India Tradelink