The mainland of China started learning Japan as the book waist of the book department in the 1990s, and now it has almost reached the point of "no books but no waist". Some people say that a cover determines the life and death of a book, but the resulting over-packaging is offensive, and naked exaggeration sometimes reaches the point of shamelessness. Some readers even felt that the girdle was a hindrance and simply threw it away. Chinese book design does have a trend towards the other extreme, and the phenomenon of over-packaging is getting worse. Some book designs not only do not enhance the convenience of book reading, but also increase the trouble for readers, and the cost of design and production will eventually be passed on to the book price.
The girdle is like a woman's jewelry. Moderate dressing makes people more vivid and delicate, while over-packaging is frivolous, becoming a "demon seal" criticized by readers and critics. For example, "Ask for Learning: Yu Qiuyu and Peking University Students Talking about Chinese Culture" in a "2009 Bad Books List", the reason for the selection is that only looking at the Confucius, "the Analects of Confucius" with three thousand disciples printed on the waist cover, today Some Peking University students "Ask for Learning" Yu Qiuyu "knows how much water this book contains. There is also the author Yan Lianke's "Me and My Fathers"-"The Joint Recommendation of Ten Thousand People's Signatures, the most touching book in 2009, and the most shocking Chinese writer Yan Lianke. Tens of thousands of readers are impressed by it, creating a miracle of pre-sales and beyond. "Small Reunion." It's such an exaggeration before the book is sold, isn't it the self-destruction of the Great Wall?
If it is just for advertising, the girdle is basically unnecessary, which not only increases the cost of design, printing and packaging, but also hinders the readers' hands and feet. Why bother? The front cover, back cover, front mouth and back mouth of the book are all "advertising windows" of the book, which is enough. I thought that the two basic functions of the girdle were to save costs, and secondly to reprint, reprint and even add some important information related to the book in time to the previous books that have not been issued but have been printed in time. Tell the reader vividly about the latest situation of the book, such as combining the social hotspots, and succinctly publish the reader's response, social book reviews and sales situation on the waist of the book. At this time, the book waist not only plays the function of telling the reader the latest response of the book in a timely and accurate manner, but at the same time maximizes the cost saving function. Because the book waist can be easily replaced, it is not necessary to update the cover to achieve the same purpose.
Therefore, the basic functions of the book waist can be summarized as: combining social hot spots, adding information in a timely manner, saving book costs, and facilitating readers' choice. If the book waist can be more refined in design and production, and more consider the needs of readers, it can be a beautiful design of "girdle when unfolded and bookmark when closed", rather than tasteless and pitiful chicken ribs. In fact, many readers will turn the girdle into a bookmark, but in many cases, the reader is required to handle it by himself.
The book waist should become a "window of the book, a beautiful collection", a delicate little design that not only guides readers 'selection but also facilitates readers' collection and use, rather than becoming a vulgar packaging and flashy origin.
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