Nestlé's new packaging agitates the instant coffee market

Nestlé's Taster`s Choice instant coffee is on the market with new packaging. The new package design is a plastic bottle + plastic cover that is easy to open, replacing the original glass bottle + screw cap.

This latest packaging design meets the world this spring. Its mission was to activate Nestle's flagship coffee brand and reshape the North American coffee market (Taster`s Choice was introduced to the Nestlé Coffee family last year).

The new package retains the curved design of the glass container and brings the curved part closer to the bottle mouth for easy gripping. The main innovation is hinged PP closed caps, which are custom-made to Phoenix Closures. A dark brown bottle cap has a position marked "push." Push it there and the cap will open automatically. The design of the cap also ensures that the coffee is taken out and closed without leakage.

Nestlé Coffee's new packaging bottles are packaged with a full-body shrink label, which comes from Fuji Seal USA. This design can produce a stronger visual impact. The appearance of the new package retains the features of the original brand. Its pattern is still in the background of dark red and coffee beans. Under such a curtain, a gentleman with a gentlemanly manner is enjoying a cup of aromatic coffee.

WPC Door

WPC stands for Wood Plastic Composite. A WPC door is a type of door that is made from a combination of wood fibers or sawdust and thermoplastics, such as polyvinyl chloride (PVC). The combination of these materials creates a door that has the appearance of wood but offers enhanced durability, moisture resistance, and low maintenance.

Here are some key features and benefits of WPC doors:

  1. Durability: WPC doors are highly durable and resistant to wear and tear. They are less prone to cracking, splitting, or warping compared to traditional wooden doors. This makes them suitable for areas with high traffic or fluctuating temperature and humidity levels.

  2. Moisture resistance: WPC doors have excellent moisture resistance properties, making them ideal for environments prone to moisture, such as bathrooms, kitchens, or coastal areas. They do not absorb water easily, which helps prevent swelling, rotting, or decay.

  3. Low maintenance: WPC doors are relatively low maintenance compared to natural wood doors. They do not require regular painting, staining, or sealing. Simple cleaning with mild soap and water is usually sufficient to keep them looking good.

  4. Versatility: WPC doors come in a variety of styles, designs, and finishes. They can mimic the appearance of various wood species, allowing homeowners to choose the look that matches their interior design preferences.

  5. Environmental friendliness: WPC doors are considered more environmentally friendly than solid wood doors since they are made from a combination of recycled wood fibers and thermoplastics. This helps reduce the demand for natural wood resources.

  6. Insulation properties: WPC doors offer good insulation properties, helping to maintain indoor temperature and reduce energy consumption for heating or cooling.

It's worth noting that WPC doors may vary in quality depending on the manufacturing process and the specific materials used. It's advisable to choose WPC doors from reputable manufacturers to ensure a high-quality product. Additionally, while WPC doors are generally suitable for interior applications, they may not be recommended for exterior use where they would be exposed to direct sunlight and extreme weather conditions.


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