Kellogg`s new breakfast cereal packaging in the UK has reached a new height of innovation. The standard carton used in this product is shaped like a pointed top, which can be sealed to keep the corn flakes fresh after opening.
The newly packaged Kellogg`s corn chips were promoted to major supermarkets and independent retailers in the UK earlier in the year, with 500 g and 750 g (17.6 oz, 26.5 oz) capacity. The packing uses Alberts Packaging's K-shaped locking structure to securely seal the inner bag inside the box and convert the box top of the rectangular box into a gable top.
Kevin Jones, sales director of Kellogg`s in the UK, said: “K-locking can keep corn chips crisp for a long time. Originally, consumers would use clothespins or flatten bags to keep them brittle. Now it is much more convenient. Tests have proved that After three weeks, the texture and brittleness of corn flakes doubled in the new K-lock package compared to the use of old packaging and the method of flattening the bag, which is higher than using open-bag packaging cornflakes 2.5 times."
This 100% recycled cardboard box made by Mayr-Melnhoff can be opened by the consumer in a standard manner. The sealing process requires four steps. First, excess air in the foil bag inside the box must be released after a small amount of corn chips are removed. Then, a fold of the cardboard box is folded to the top of the inner bag and sealed. The triangular folds of the carton are then folded against the side walls and clamped against each other to form a new carton shape. Finally, a stuffed fold folds over the triangular fold and slides in place along the first fold to seal the carton.
Jones stated that the use of the new carton did not change Kellogg`s production process, "because the new shape only comes into play when the consumer opens it."
The K-lock carton is just one of several packaging changes made by Kellogg`s in the UK in the past two years. In 2003, the company applied the foil inner bag to the Breakfast Valley in the UK for the first time – a major new design in the packaging field. Kellogg`s corn chips are the first products to be packaged with a K-lock, which may be used on Kellogg`s other cereal varieties.
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