Millions of items are issued every day, and the packaging of goods and the packaging design of goods face new challenges. Online shopping products are packed in a variety of ways, and there are many problems. There is no design that is suitable for online shopping. With the gradual popularization of online shopping consumption, it is necessary to consider the design of online shopping product packaging to meet the growing online shopping transaction and circulation.
First, the "special supply" positioning of online shopping products
Since online shopping products are already a form of consumer behavior in the 21st century, and their share is increasing, then from the moment when manufacturers produce products for packaging, it is necessary to consider that some products are "specially available" for online shopping. That is to say, the online shopping products are packaged from the packaging of the products to the traditional products (under the net) packaging. In this way, with the "special supply" positioning of online shopping products, the purpose and direction of the packaging design of the goods will be very clear, and unnecessary spending on packaging costs will be avoided.
Second, the principle of "function first"
As mentioned before, the customer's online shopping product is a direct contact with the product (picture) and the product description, without touching the package or understanding the product from the package, so the beautification function, display function, attraction function, etc. in the package promotion function , no effect. At this point, the principle of product packaging design is "function first." This “function†mainly refers to the design of security protection functions, and is designed for decorative designs such as “promotionâ€, “beautification†and “displayâ€. Online shopping product packaging design all around the safety of goods, including the safety of the factory, transportation, loading, unloading, storage, distribution, secondary packaging, express delivery and other links. When customers purchase goods online, they are not exposed to the packaging. Only when the courier delivers the goods to the door, they can see the packaging of the goods. As for the good-looking, beautiful, and gorgeous packaging, there is no point in the customer's aspect.
Third, product and customer information identification
Most of the current online shopping packages are plastic bags, corrugated corrugated boxes, plastic foam boxes and tape paper. Some of the packaging, like the wounded and sick, is wrapped in layers of tape, and the shape is like a smash from the trash. Furthermore, the product information and customer information on the box are blurred due to handwriting and copying. In addition to the size and shape and the same material, the approximate color of the bag, the box, even the courier is difficult to identify. In addition to purchasing memories, customers only know what is inside when they open the package. How to better identify the product and customer information through the design and implementation of the color, shape, mark and clear information column on the package (bag) is a subject that needs to be considered and designed.
Fourth, the recycling and recycling of packaging
Not only is the customer aware of the importance of packaging security , but even the merchants are trying to do so. Especially for fragile goods, the merchants wrapped the three layers and three layers of the goods tightly. When the customer receives the package from the courier, the knife and the scissors are always together, and the layers are “peeledâ€. When the goods are taken out, the discarded packages are piled up in a pile, and there is no reuse value. It is just a pile of garbage. Therefore, while considering safety, we must also consider the rationality of packaging structure safety, recycling rate and waste recycling. And these aspects of the problem, not only the business to consider, the courier company to undertake transportation should also consider. Especially in the recycling of packaging materials, only the courier company can carry out different recyclable packaging design and application for different commodities, and the packaging of online shopping products may be more reasonable, more standardized and more effective.
The era of online shopping has come too fast, and everything has not had time to think and prepare. However, the problem of product packaging brought about by the rapid development of online shopping requires us to face and think, and come up with solutions to adapt to this shopping change.
With our thirty years experience, Helper company offer different sausage production solutions and flexible sausage production lines. Even you want to start a new business, or enlarge your production capacity or make advanced automatic processing lines; we will always be a reliable supporter and partner with you.
Helper have designed and manufactured food processing machines and equipment since 1986. Now we can provide our clients excellent solutions in the field of meat and pastry processing, such as sausage and ham production line, quick frozen leisure foods, pet foods and cheese processing, fresh and cooked noodle line, dumpling and bakery products etc. The company has been obtaining success through the persistence of quality and service, as well as by knowing customers, understanding products, implementing diversification competitive strategy and focusing on high quality and good performance machinery research and development.
Sausage Production Line,Meatball Making Machine,Frozen Foods Products Making Machine,Ham Production Line
Helper Machinery Group Co., Ltd. , https://www.helperfoodmachiney.com