[Office Partner Consulting Center] The rapid investment in the staking area has become an important annual work for the development industry and new brands in the furniture industry. Enterprises all understand that in order to quickly develop a big cake in the market, they must quickly establish a channel network. With a strong channel, brand awareness will rise rapidly, and products will be continuously exported to end-user families. Years of market experience, Jiuzheng building materials network development too many companies have a big problem, that is, investment is very fast, but the survival rate has not been high, resulting in repeated work not only do every year, but also the difficulty of investment is getting higher and higher. 
Re-investment in light business, endless troubles
Many furniture companies have racked their brains to invest heavily, and some furniture companies spend huge sums of money every year to participate in various exhibitions; some companies play sea tactics, build a large investment team to develop dealers through street sweeping, etc. Enterprises make large-scale investment advertisements on the Internet, attracting customers to leave information and follow-up investment promotion; some enterprises find or purchase a large amount of information in the industry, use telephones and text messages to indiscriminately bombard and attract potential dealers; some enterprises establish regional model market By holding regional small-scale investment associations to attract investment; other furniture companies use third-party professional investment institutions to cooperate and attract investment. In short, almost all the methods that can be used are used, and with the various incentives of high commissions, the results are quite fruitful.
In fact, investment promotion is not so difficult, as long as your brand is OK, as long as your products can meet customer needs, as long as your price is still competitive, as long as you have a clear profit model, and then through market-oriented packaging, The clever investment recruiters can basically fool the customer to find the North, and then give some interest temptations such as free sample or discounted sample, or decoration subsidies, or opening support, or a certain advertising fee, ready to invest in this industry. Potential dealers can get rid of it, and a dozen dealerships can be completed in one year.
The reality that can exist is that the investment promotion work has been completed, and the maintenance business has indeed been done unsatisfactory. Most companies' practices are customer signing - store decoration - loading - opening, I believe that such a work has been completed after the channel is established, no training, no support, no focus to follow up, almost completely self-destructive, one The new dealers in the year are struggling, some of them are deceived, some insist on not closing down, and then looking for other brands, a new cycle begins again, and there are very few survived and developed.
You should know that when a market is not done and the old dealers die for various reasons, it is more difficult for you to attract investment from this area. Because locally, you have been included in the blacklist. To put it bluntly, the reputation is already stinking. The industry knows that a certain brand has not done it. Who will dare to do it next time? The furniture industry is not a big circle. Many of them are made by people in the industry, or close to the industry. There are many acquaintances. Sometimes potential customers in the surrounding markets will come to visit. Once they learn that they are not good, they will have a good time. The effect of a thousand miles in bad things. More hateful, the old dealers have closed, and there are still a lot of follow-up problems in the market that have not been dealt with, which is even worse. Instead of this, it is better to empty the market first, and then enter with certain strength.
To raise a nanny, to support the horse to send a ride
Everyone who has a baby at home knows that it is not difficult to have a child. It is very difficult to raise a child. Since the child is born, it is obligatory and responsible to raise the child until the adult, otherwise all the accidents and responsibilities of the former legal guardian will be Must bear. Jiuzheng Building Materials Network believes that for new dealers, enterprises must achieve nanny-style services, and support the horse to send a journey to make it survive independently, the company must not be able to evade. The following are the "Top Ten Rules for Nursing Business" for the reader's reference.
First, natural selection, suitable for entry.
The choice of the new dealer can not be blind, can not only see whether it has money, whether it is related, whether there is a storefront, whether there is determination, but whether to consider comprehensively, through comparative analysis of whether the potential dealer enters within a certain period of time Can develop and adapt to the company's culture and development direction. This requires setting thresholds, such as measuring standards, and strengthening the follow-up assessment of the investment promotion personnel, to avoid the blind investment of the investment personnel in order to complete the task, or indiscriminate commitment.
Second, sort out ideas and find a suitable profit model.
Before entering, first of all, we must combine our own brand, products, and the relationship, ability and strength of potential dealers to make in-depth communication and find a profit model suitable for dealers' development. Not only do they have their own minds, but also let potential distribution. Businesses are well aware of the fact that most of the work will be smooth and passionate.
Third, find or evaluate the storefront and conduct site selection planning.
The location and area of ​​the store is the core hardware of the dealers who rely on the development of the store. The personnel of the factory must be rigorously evaluated. If there is no storefront, it can assist in the search. If there is a storefront, it must be refined. It must be in the middle or upper class, otherwise it would rather Postpone the follow-up action.
Fourth, drawing design, product selection;
The location is selected, and the next is the design of the store decoration drawings. For the design of the drawings, it is necessary for the manufacturers, regional managers and distributors to communicate in depth. How to make the route, how to place the products, how to plan the layout is very important, it must be Combined with the actual situation, avoid directly bringing the company's design module to the hard cover, and talk about it on paper. The same is true for the choice of products. Combined with the local consumption power, consumption concept, competitors, and other market conditions, they have their own functions and have certain market competitiveness.
Source: Internet
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