China Jiangsu Net July 12th The plush toy industry occupies a certain proportion in the city's industrial structure. In these years, the design of "Li Gui" has frequently occurred. How can we effectively avoid the above events? The reporter recently learned that the “Toybao Bao†internet platform supported by the IPR Committee of the China Intellectual Property Research Institute and supported by the National Accreditation Center of the Chinese Academy of Sciences officially launched. This project provides “one-stop†intellectual property rights for domestic toy companies and designers. The service was also welcomed by the Yangzhou plush toy industry.
Toy design was "plagiarized"
Enterprise rights protection has encountered copyright problems
Not long ago, the design plan of a factory in Wutinglong Toy City was “outflowed,†and a designer who left the factory became a suspect. “The designer took part in the design of the factory's future products. After leaving the factory, he quickly sampled and processed the product. The original factory did not apply for copyright in the design and the results were not clear to both parties.†Industry sources told reporters.
This incident occurred at the "doorstep" is not an exception, because plush toys rarely have their own proprietary works, many talented designers are not willing to spend more time and energy to design. “Some factories are 'smart' and proposed to design a piece of work, paid a 30% deposit, and after design samples were handed over to them, they were not satisfied with the design work but took my works for proofing. How do you say that rights protection? I am also unwilling to do a small finished product design,†said Wu, a toy designer, told reporters.
The original toy certification platform is online
The first in China to protect the rights of designers
Recently, the reporter learned from the Center of Innovation and Design Center of Product Innovation and Design of Zhejiang University, a supporting organization of the China Yangzhou Plush Toys Gift Creative Design Competition, that after more than a year of preparation and research and development, it was instructed by the Network Intellectual Property Committee of China Intellectual Property Research Association. The “Toy Coop†network platform jointly developed by Beijing Yuanyunchuang Network Technology Co., Ltd., which is supported by the National Authorization Center of the Chinese Academy of Sciences, was formally launched.
"Clap a beat, record a record, your full protection of creativity", this is the advertising slogan of "toy creative treasure", open the "toys creative treasure" page or WeChat public number, designers or factories can be their own real-time design program , second pass to the "toy creative treasure" terminal, so that the entire design process "marks."
"Toy creative, design manuscripts, finished pictures, can upload certificates at any time and place, determine the copyright, real-time and convenient without agents, can protect the toy from the source of innovative design, in the event of infringement disputes, help to prove the ownership of the product copyright and safeguard the legitimate rights and interests. Li Jiarun, head of the Center for Product Innovation and Design of Zhejiang University’s Product Innovation Design Center, told reporters that all types of toy files uploaded to “Chuangbao†use technical means to ensure the security and confidentiality of user data. Outsiders cannot make inquiries. If there is a special need for document confidentiality, bank-level confidentiality services can also be selected for advanced encryption.
Stamp "credible time stamp"
Who is the original who is the truth of Li Gui’s truth?
Li Jiarun introduced that when the original works are stored, the system will be affixed with a "credible time stamp" with legal validity to realize real-time protection of innovative ideas. When the original toy works that have been certified have encountered infringement problems on the e-commerce platform, they can directly initiate an online rights defense complaint against China’s IPR assistance and reporting and complaints network. The archived files of "Chuang Bao" can be called up. Find out "Lee Gui" by uploading time sooner or later.
"Wait until the opportunity is ripe, will also open the 'toy creative treasure' online design trading platform, allowing businesses to choose the Italian design online." Li Jiarun said.
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