The overall coordination design of labels and bottles

The label of the container is generally divided into a body mark, a breast mark, a shoulder mark, a belly mark, a neck mark, a top mark, and a lid horse mark. Attach one to three containers. Stickers are available in a variety of shapes, including body, chest, and abdomen flat, oval, and rectangular. There is a shape determined by the shape of the container. There is also a circle around the container. The shoulder and neck labels are mostly rectangular, fan-shaped, oval, circular, and so on. The number, shape, and size of labels used have a lot to do with the shape of the container. The main label of the container generally refers to the body mark, chest mark, and abdomen mark, and the three are used according to design requirements, because the relative area is the largest. Some containers use this mark, which echoes the bottle cap. Some containers (mainly wine bottles), plus shoulder labels and neck labels, and top labels, neck labels, and shoulder labels, have no breasts, abdomen, and main labels in various forms. .

The color design of the label is also inseparable from the relationship with the container. The relationship between the label and the label cannot be separated from the relationship with the bottle cap. Pursue the consistency of the background color of the label and the color of the container, highlight the name of the brand and the graphics. White container for women's cosmetics, accompanied by white stickers, with elegant lines and elegant black fonts, appear clean and elegant; while black brandy, accompanied by black stickers, golden ancient Roman body, flower body, Give people a solemn and noble sense. Emphasizes the contrast between the label and the container. The background color of the label uses black, white, gold, silver, and other relatively saturated colors to contrast with the container to open the lightness and hue, resulting in a strong and lively effect. It is also a method to directly put the trademark and brand name on the container.

The overall design of the packaging is also applied to the coordination of the box packaging and the container; the same design is applied to the box packaging and the bottle sticker, but the composition is slightly changed. The two colors contrast with each other, but they are also used in the name and other fonts. Echo; the image of the container appears on the box, and the part of the design of the carton is repeated on the container label. In a word, the design of packaging and decorating should be based on a theme, starting from the whole, considering the big things, conforming to the conciseness, individuality, and aesthetic criteria and conforming to the characteristics and consumption habits of the goods.