Analysis of moderate packaging (on)

With the rapid development of society and economy in China, since early 2003, some large foreign companies and large companies (such as American International Jifeng Group Corporation, Tetra Pak, etc.) have been optimistic about China's packaging market, seized the opportunity, and invested in China's packaging. The industry has promoted the rapid development of the enterprise packaging industry and its product quality. According to reports, the output value of the packaging industry in China last year reached 273 billion yuan. At the same time, the rapid economic development has led to an increasing share of packaging in domestic waste. Effective control and reduction of packaging waste is very important for reducing the amount of solid waste generated. According to the survey, of the more than 600 cities in the country, more than 200 were surrounded by various types of garbage. The main reason for this was excessive packaging. At present, 30% of the volume of municipal solid waste is composed of various kinds of packaging. Therefore, attention should be paid to the study of moderate packaging.

First, packaging and moderate packaging

Packaging has two meanings. First, it refers to the process of designing and manufacturing images, colors, patterns, materials, etc., as well as the decoration and marking of brands and trademarks on the packaging. First, it refers to the packaging of designs. The goods are bundled up to make it easy to transport and sell. The packaging of products is mainly for the protection of goods and the environment, improve operational efficiency, promote sales, increase profits and so on. In general, there are three types of packaging: moderate packaging, excessive packaging, and lack of packaging. Appropriate packaging corresponds to over-packaging. The main reason is to use simple, design-refined, recyclable packaging to bind the product. Moderate packaging avoids the deterioration of products, beautifies and protects the goods, and saves resources; the production of packaging materials causes a reduction in resources, packaging waste increases the environmental pollution, and excessive packaging wastes resources and destroys the environment. The foothold for the development of the packaging industry should be the effective use of resources and the improvement and protection of the ecological environment.

Second, the analysis of the necessity of moderate packaging

(a) Viewed from the legal perspective

Since April 2005, excessive packaging will be banned and people are legally encouraged to use easy-to-recycle packaging. The newly revised Law on the Prevention and Control of Environmental Pollution Caused by Solid Waste clearly stipulates that: “The State Council’s administrative department for standardization shall organize and formulate relevant standards in accordance with the state’s economic and technical conditions, the prevention and control of environmental pollution caused by solid waste, and the technical requirements of products, in order to prevent excessive packaging from causing environmental problems. The law also stipulates that enterprises that produce, sell, and import products and packaging that are legally listed in the compulsory recycling catalogue must be recycled according to the relevant state regulations. The law makes it clear that the State encourages scientific research and production units to research and manufacture thin film coverings and commodity packaging that are easy to recycle, easy to handle, or that can be degraded in the environment. The law also requires that units and individuals using agricultural film should take measures such as recycling to prevent or reduce pollution of the agricultural film to the environment.

(b) From the perspective of marketing

In marketing, common packaging strategies include: similar packaging strategies; level packaging strategies; dual-use packaging strategies; supporting packaging strategies; The empirical data shows that the packaging can not exceed 13%-15% of the value of the goods themselves. With the consumers becoming more and more rational, the judgment of the value of the products, the care for the environment and the implementation of the ethical consumption all make the packaging of the products appropriate. .

III. Analysis of Packaging Status in Developed Countries

In terms of controlling excessive packaging, the United States and Canada policies stipulate that one of the following situations is deceptive packaging: there are too many vacancies in the packaging; the height and volume of the packaging and containers are too different; the packaging is exaggerated without reason, non-technical Needed on the. At the end of the 1980s, the U.S. federal government formulated the general policy of packaging and environmental protection: reduction, recycling, recycling, and incineration of packaging materials. In the 1990s, there were two development plans for the US packaging industry: reducing raw materials by 15%. At least 25% of the quantity and packaging products are recyclable, both of which have been recognized by the packaging industry, and many experts believe that reducing the use of raw materials is the main trend of development. The United States has not yet legislated, but now 37 states have separately And determine the recycling quota of packaging waste. According to the recycling of various materials by the US Environmental Protection Agency (DEP) every year, any container that has recovered more than 50% can be exempted from pre-charge. In Canada, residents collected the tin cans, glass bottles, newspapers, aluminum cans, plastics, etc. into blue plastic boxes or plastic bags, and 10 million people collected and classified 460,000 tons of packaging waste. On average, each inhabitant collected 46 kilograms of waste, and the Japanese government drafted the “Energy Conservation and Promotion Recovery Act” in 1992, which came into effect in June 1993. Emphasizing the need to produce recyclable packaging products and the selective collection of recyclable packaging waste, the Act has achieved good results: 97% of glass beer bottles and 81% of rice wine bottles have been recycled, and 5 years of processing and regeneration have been built. Tons of recycling plastics factories To improve the recycling rate of packaging waste, the government put forward in April 1995 based on the “polluter pays” principle: Consumers are responsible for sorting packaging waste, and the municipal government is responsible for collecting classified packaging waste. After the approval of the government, the private enterprise reprocessed the packaging waste, and at the same time, Japan formulated the “New Guidelines for Packaging,” which stipulates that the volume of the packaging container should be as small as possible, and the empty space in the container should not exceed 20% of the container volume; The cost should not exceed 15% of the product's selling price, and the package should correctly display the value of the product so as not to mislead the consumer. In addition, the Tokyo Metropolitan Government also stipulates the “Details of Appropriate Packaging of Gift Boxes” in the package: In principle, the gap should not exceed 20% of the entire container; the gap between the commodity and the commodity must be less than 1 cm; goods and packages The gap between the inner wall of the tank must be maintained at less than 5 mm; packing costs must be less than 15% in the price of the entire product.

(to be continued)