Future Publishing and Printing (1)

At present, the printing industry is facing or will face many challenges. In the next 20 years, there will be a certain degree of division within the printing industry. Some products will have a considerable market, while some printing products will have to decline. It is expected that the market for printed products will begin to shrink after 20 years. For most of us, those challenges are intangible because the major print media are still maintaining a momentum of continuous development.
The printed products are divided into 13 categories, about 100 types. Let us examine the main categories one by one and study their respective trends in the next 20 years.
Periodical
Advertising in comprehensive magazines and professional publications will be reduced. Since the number of journal pages depends on the amount of advertising, the decrease in the number of advertisement pages should be equal to the decrease in the number of pages edited. Because of the need to adapt to the Internet, the promotion budget will be redistributed, making it possible to reduce the number of journal pages. With the further development of new business models, printed journals will promote mutual development with the Internet, and no one can replace each other. However, after 2020, the number of journals will decrease slightly.
1. The rising cost of mailing has caused journal publishers to switch to publishing and distributing some electronic forms of publications to reduce stress.
2. With the further improvement of e-readers, electronic publishing will pose a threat to traditional magazines and academic publications.
3, on-demand printing will be applied in bookstores and certain companies or families, users can choose to print their own selected articles. Some of the magazine's printing will be transferred from the factory to the home or office.
4. Although with the economic development, advertising costs will rise, the magazine or academic publications will have a lower advertising share, which will lead to a decrease in the number of journal pages printed.
5. Publishers will work hard to establish a standardized database, making it possible to publish print, disk, or direct electronic downloads.
6. As business owners or other practitioners continue to develop new journal consumer markets, the number of printed and electronic magazines will continue to rise.
newspaper
The newspaper publishing industry will shrink dramatically. Because the newspaper faces challenges both in the Internet and in advertising. The immediacy and comprehensiveness of the Internet are hard to reach for newspapers, and the layout space of printed newspapers is limited.
The Internet has become the main distribution channel for classified advertising. Since the newspapers still maintain a certain market share, they can earn income from advertising advertisements, advertising campaigns and other advertisements. But on the whole, in the new media era, newspapers face the most serious challenges.
1. Newspapers compete with other media for advertising and have lost a certain amount of market share.
2. In order to obtain the necessary conditions for promotional advertising and advertising, newspapers will have to increase readership coverage.
3. With the further improvement of e-readers, electronic publishing is a big threat to traditional newspapers, and it is also a great opportunity for development.
4. Newspapers will face the challenge of providing information through electronic or print media.
5. Competition in the advertising share of the newspaper publishing industry will intensify.
6. The newspaper's data repository will become one of the main assets of the industry, and access to these information resources will become the main source of income for paper.
books
As the publication of reference books and academic materials is turning to electronic media (such as online publishing or publishing in the form of so-called e-books), the publication of printed books will decline. The main development trend of printed books will be on-demand printing, which is the so-called single book publication. Before 2020, e-books will not pose a serious threat to printing books. In addition, more people will publish books and promote them on the Internet. As long as consumers need printed editions of books, they can immediately print in bookstores. (To be continued)