The use of traditional packaging materials, packaging forms and methods to produce certain native products, traditional handicrafts and general product packaging, collectively referred to as "traditional packaging." Its various forms, a wide range of varieties, and mostly natural materials as raw materials, it has a natural protective properties, such as bamboo products, good air permeability, ceramic packaging products have fresh effect. Traditional packaging products are robust, practical, multiplexed, and versatile.
In recent years, China’s international and domestic award-winning packaging designs have a unique feature. They fully utilize the indigenous production materials and traditional methods of the regions, or the packaging of traditional forms and modern materials and processes, and transform traditional patterns into The new designs that are adapted and coordinated in modern design reflect the modernization of traditional packaging.
First, the cause of the traditional packaging modernization
1. With the rapid development of the economy for the purpose of consumer demand, people’s living standards and consumption levels have improved, and the structure and lifestyle of family members have changed. The majority of consumers require that the packaging be portable, accessible, open, and disposable. There has been the miniaturization and diversification of food packaging; the display and family of series products; the daily supplies are saving and convenient; As people's appreciation of hobby is also changing, our packaging design must be combined with the social environment at the same time to meet people's aesthetic and psychological requirements. Such as Japan's development trend: (1) keen on hand-made products; (2) food fast food; (3) saving; (4) pay attention to taste; (5) reduce the packaging containers; (6) pay attention to the development of nutrition to attention Health care: (7) Do not like sweetness; (8) A new era of westernization; (9) Products that are made of natural ingredients; (10) Re-evaluation of traditional products; (11) Fashionable products. The design principles of these bestsellers are useful for the modernization of traditional packaging.
2, the increasingly fierce competition in commodities
Due to the continuous advancement of science and technology, a wide variety of products, and explosions of commodity information, people's consumer demand has changed from the emphasis on materials to the emphasis on spiritual satisfaction. China's accession to the WTO is historically inevitable. Our designers in the new century must be pushed to the forefront of competition for survival. More and more multinational companies adopt the expansion strategy of “global market positioning†and “localized productionâ€, and various types of well-designed industrial products have flooded into the Chinese market. The competition among domestic companies no longer depends on the quality of goods and the number of sales. Instead, they are making great efforts to compete fiercely in the corporate image and brand.
First, goods rich in ethnic and folk arts are more accessible to the general public. Second, national folk art has distinctive local characteristics. At the same time, it is also the use of ethnic folk art intimacy and convening power to create a marketing key that can impress consumers with "mind." Third, with the large international market, the good use of ethnic and folk art in visual communication design is the best expression of national pride and national culture. In short, reflecting the national characteristics is the development trend of modern packaging design.
Second, the traditional packaging of modern traditional packaging design is not simply the use of traditional forms, but more importantly, in order to reflect the Chinese nation's broad spiritual outlook and the independent culture of the world's people in the forest. When carrying out traditional packaging design, creative ideas should be created by fully tapping the traditional cultural elements associated with the packaged objects. Traditional cultural elements refer to the specific forms that make up it, such as Chinese traditional calligraphy, Chinese paintings, New Year paintings, prints, sculptures; paper-cut arts of different styles; lacquer painting, batik, tie-dyeing art, embroidery art, etc.
1. Considering the shape and structure of the packaging, the shape and structure of the packaging can draw on the artistic value and appreciation value of the traditional construction, transportation, furniture, religion, and other supplies, and it is more consistent with the objects to be packaged. Characteristics of the features of the contact. In the design, attention should be paid to the aesthetic appearance, exquisiteness, scientific structure and firmness of the structure.
2, from the decorative graphics
Since ancient times, all related traditional visual art forms, such as Chinese calligraphy, Chinese painting, sculpture, paper cutting, embroidery and other arts and crafts such as drama, costumes, masks and other decorative pattern patterns and colors, as well as classical literature, folk traditions, The illustrations, framed forms, etc. of the contents in myths and other works can be used as a design that embodies traditional styles as long as they are closely related to the contents being packaged and used reasonably.
In the information age, computer graphics provided designers with a new form of artistic expression and space, and even more designers increased their unlimited potential for creativity. The use of computer graphics language to develop ideas is a very interesting topic. Computer graphic designers should use the formal rules and style characteristics of computer graphics freely in their designs to create ideas. It is different from the general creative path of hand-drawn graphics, from graphic design to three-dimensional design, and then to dynamic design.
3, the use of packaging materials, new processes
The packaging materials mainly use nature's natural products, such as bamboo, wood, cotton, grass, rattan, hemp, shells, gourds, coriander, reeds, tea, and so on, and are designed to produce packages with the characteristics of returning to nature and landlords.
(1) Utilize the texture of modern materials. Such as high-gloss cardboard, its patterns and color blocks should not be too large to avoid hiding the original texture. Aluminum paper and hot stamping materials - The use of metal texture using refractive process and transparent ink printing.
(2) The original texture is changed after processing. Such as the use of ink: the use of gold paste, silver paste, gold and silver paste mixing, pearlescent, light, light printing processing; pattern printing on the plane or rolled convex and concave texture effect.
In recent years, China’s international and domestic award-winning packaging designs have a unique feature. They fully utilize the indigenous production materials and traditional methods of the regions, or the packaging of traditional forms and modern materials and processes, and transform traditional patterns into The new designs that are adapted and coordinated in modern design reflect the modernization of traditional packaging.
First, the cause of the traditional packaging modernization
1. With the rapid development of the economy for the purpose of consumer demand, people’s living standards and consumption levels have improved, and the structure and lifestyle of family members have changed. The majority of consumers require that the packaging be portable, accessible, open, and disposable. There has been the miniaturization and diversification of food packaging; the display and family of series products; the daily supplies are saving and convenient; As people's appreciation of hobby is also changing, our packaging design must be combined with the social environment at the same time to meet people's aesthetic and psychological requirements. Such as Japan's development trend: (1) keen on hand-made products; (2) food fast food; (3) saving; (4) pay attention to taste; (5) reduce the packaging containers; (6) pay attention to the development of nutrition to attention Health care: (7) Do not like sweetness; (8) A new era of westernization; (9) Products that are made of natural ingredients; (10) Re-evaluation of traditional products; (11) Fashionable products. The design principles of these bestsellers are useful for the modernization of traditional packaging.
2, the increasingly fierce competition in commodities
Due to the continuous advancement of science and technology, a wide variety of products, and explosions of commodity information, people's consumer demand has changed from the emphasis on materials to the emphasis on spiritual satisfaction. China's accession to the WTO is historically inevitable. Our designers in the new century must be pushed to the forefront of competition for survival. More and more multinational companies adopt the expansion strategy of “global market positioning†and “localized productionâ€, and various types of well-designed industrial products have flooded into the Chinese market. The competition among domestic companies no longer depends on the quality of goods and the number of sales. Instead, they are making great efforts to compete fiercely in the corporate image and brand.
First, goods rich in ethnic and folk arts are more accessible to the general public. Second, national folk art has distinctive local characteristics. At the same time, it is also the use of ethnic folk art intimacy and convening power to create a marketing key that can impress consumers with "mind." Third, with the large international market, the good use of ethnic and folk art in visual communication design is the best expression of national pride and national culture. In short, reflecting the national characteristics is the development trend of modern packaging design.
Second, the traditional packaging of modern traditional packaging design is not simply the use of traditional forms, but more importantly, in order to reflect the Chinese nation's broad spiritual outlook and the independent culture of the world's people in the forest. When carrying out traditional packaging design, creative ideas should be created by fully tapping the traditional cultural elements associated with the packaged objects. Traditional cultural elements refer to the specific forms that make up it, such as Chinese traditional calligraphy, Chinese paintings, New Year paintings, prints, sculptures; paper-cut arts of different styles; lacquer painting, batik, tie-dyeing art, embroidery art, etc.
1. Considering the shape and structure of the packaging, the shape and structure of the packaging can draw on the artistic value and appreciation value of the traditional construction, transportation, furniture, religion, and other supplies, and it is more consistent with the objects to be packaged. Characteristics of the features of the contact. In the design, attention should be paid to the aesthetic appearance, exquisiteness, scientific structure and firmness of the structure.
2, from the decorative graphics
Since ancient times, all related traditional visual art forms, such as Chinese calligraphy, Chinese painting, sculpture, paper cutting, embroidery and other arts and crafts such as drama, costumes, masks and other decorative pattern patterns and colors, as well as classical literature, folk traditions, The illustrations, framed forms, etc. of the contents in myths and other works can be used as a design that embodies traditional styles as long as they are closely related to the contents being packaged and used reasonably.
In the information age, computer graphics provided designers with a new form of artistic expression and space, and even more designers increased their unlimited potential for creativity. The use of computer graphics language to develop ideas is a very interesting topic. Computer graphic designers should use the formal rules and style characteristics of computer graphics freely in their designs to create ideas. It is different from the general creative path of hand-drawn graphics, from graphic design to three-dimensional design, and then to dynamic design.
3, the use of packaging materials, new processes
The packaging materials mainly use nature's natural products, such as bamboo, wood, cotton, grass, rattan, hemp, shells, gourds, coriander, reeds, tea, and so on, and are designed to produce packages with the characteristics of returning to nature and landlords.
(1) Utilize the texture of modern materials. Such as high-gloss cardboard, its patterns and color blocks should not be too large to avoid hiding the original texture. Aluminum paper and hot stamping materials - The use of metal texture using refractive process and transparent ink printing.
(2) The original texture is changed after processing. Such as the use of ink: the use of gold paste, silver paste, gold and silver paste mixing, pearlescent, light, light printing processing; pattern printing on the plane or rolled convex and concave texture effect.
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