SEIKO (Seiko) and Tmall create a new sales model

SEIKO (Seiko) is a watch manufacturing group with a century-old history and mastering various watch manufacturing technologies. Recently, Tmall reached a new cooperation and signed a strategic cooperation agreement. It marks the deep cooperation between SEIKO (Seiko) and Tmall in more fields.

In 2018, SEIKO (Seiko) has been gradually launching innovative market activities. At the "Watch Oscar" in Basel, Switzerland, which just concluded in March this year, SEIKO has created a pavilion full of future technology and a pure and minimalist style, combining Seiko's high-tech innovative technology and The high-quality design looks perfect.


In addition, in 2018, SEIKO (Seiko) will join hands with two new brand ambassadors in China, Mr. Yin Zheng and Mr. Yang Yue, to continue to deepen the Chinese market and bring more high-quality Seiko products to consumers.


Yin is the brand ambassador of the SEIKO Seiko Presage pilot series. His gentle and elegant temperament is in the same vein as the elegant and refined image presented by the SEIKO Presage pilot series watches. The Presage pilot series inherits the traditional skills of SEIKO mechanical watch making, stands at the forefront of the mechanical watch field with superb skills, and the superior quality leads the industry.


As the brand ambassador of the Prospex series, Yang Yue's pursuit of life coincides with the spirit of the SEIKO Prospex series' pursuit of excellent watch skills.

In 2018, SEIKO Seiko will continue to work together with the Tmall platform to meet the increasingly mature consumer demand of Chinese consumers, break the traditional watch buying habits, and provide consumers with more affordable products and more inspiring ingenuity. Design and unique shopping experience.

The large and high-quality consumer group on the Tmall platform will provide SEIKO Seiko with a strong sales guarantee, and its huge consumption data will also help Seiko precision marketing in the Chinese market. Achieving a win-win situation for both companies and consumers has inspired the development of the Chinese watch industry, and introduced the ingenuity of Seiko to the Chinese people through Tmall.

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