Small bag output value exceeding 100 million yuan? This is not a myth and legend. It is a story that happens to happen to people. Recently, the author came to the exhibition hall of Chongqing Kexin Plastics Co., Ltd. (hereinafter referred to as Kexin Plastics) in Baisha Industrial Park, Jiangjin District, Chongqing City. Various kinds of packaging bags were seen as dazzling by artworks. More than 100 bags are made from plastics to high-end kraft paper, ranging from vests to visible aluminum foil bags, biodegradable bags, and more.
During the visit, I was surprised to see the two-dimensional code printed on the packaging of the Dezhuang Hotpot. “This is our 'One Item One Yard'. This two-dimensional code is equivalent to the identity ID of this product. Consumers can trace the source code and understand the product's production information by scanning the two-dimensional code.†The representative who was responsible for the presentation saw everyone's curiosity and immediately introduced it. Originally, Kexin Plastic's production of raw materials for each product was recorded by the intelligent management system when entering the factory, and nearly 10 production processes were implemented digitally and intelligently. The company's ERP enterprise intelligence management system covers customer, project, inventory, procurement, supply, production and other management work, so that each link of production and sales is “exposed†to customers, and is trusted by consumers.
In recent years, as a local company in Chongqing, Kexin Plastics has set its sights on the vast market of hot pot base materials and is committed to providing more personalized and accurate services for hot pot bottom material packaging. How to make the hot pot base material maintain the original flavor, reduce the use of additives, slow down the deterioration of the speed, Kexin plastic R & D team using high barrier materials, anti-corrosion coating resin, inner layer selection of high temperature and toughness of materials for repeated testing. The success of a new product was not a simple addition of these types of materials. The R&D personnel of Cosin Plastics conducted several hundreds of combinations and matching tests on dozens of materials, and finally developed this very strong barrier property. Food packaging bags.
According to reports, while Kexin Plastics is making product functional innovations, it also uses “face value†to enhance its popularity. The company formed a design team and cooperated with high-end advertising companies to carry out personalized design. The effective use of colors, glossiness and materials improved the attractiveness of packaging bags and met the diverse needs of different consumer groups. At present, bags of hot products such as Baicao, Dezhuang Hot Pot Base, and Sesame have all come from Kexin Plastics.
Last year, the output value of Kexin Plastics reached 120 million yuan. From January to June this year, the company achieved a production value of 80 million yuan, a year-on-year increase of 57.3%.
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