For a few years, all kinds of home e-commerce have come out one after another. Which model is more advantageous and which model is more mature? Not all. This article sorts out the nine home e-commerce models, understands how they operate, and has the capital to judge.
Mode 1: Big platform, small brand. Mode representative: Tmall home improvement. This business model is based on the overall platform operation, to create a vertical market in different industries. As one of its vertical industries, the home improvement industry has developed corresponding vertical service standards such as logistics and after-sales service, and packaged into a relatively complete commercial closed loop. The application of big data is its weapon of warfare. All home improvement brands on this platform are also unique to the big platform.
Mode 2: Self-operated + pop open platform. Mode representative: Jingdong. In addition to the operation of the open platform similar to Tmall's home improvement, Jingdong's biggest bright spot is Jingdong's own business - self-purchasing, own sales, self-delivery, expensive.
Mode 3: own platform, independent brand, and independent operation. Mode representative: IKEA online mall, Lewu excellent products. This business model is characterized by a completely independent brand and completely independent operation. All online products are of the same brand. All post-services are completed by the affiliated platform and there are offline experience stores in multiple cities.
The difference is that IKEA online mall is a self-owned brand of integrated products, mainly based on home improvement, but not limited to home improvement; while Leya excellent products emphasize professionalism, focusing only on home fixed.
Mode 4: Dual platform O2O. Mode representative: Melody. Similar to one of the largest independent distributors, Melaleuca exhibited home-made products of different brands and different sources at Merlot Mall, and through professional guidance, it was transformed into hundreds of Merlot's lines distributed in the first, second and third tier cities of the country. Understand the source of store consumption and achieve perfect connection. In order to continuously enrich its products, Melaleu has developed dozens of independent brands while working with many other brands.
Mode 5: Online shopping mode. Mode representative: Qijia. The nature of Qijia is more like pre-sales consultation. He gathers hundreds of home improvement building materials suppliers, and at the same time, matches the online needs of Qijia Mall user members, deeply analyzes consumer demand, helps consumers find satisfactory suppliers, and helps Suppliers tap potential consumers. Consumers can place orders directly online, with suppliers supplying and providing services.
Mode 6: C2B+ offline retail. Mode representative: Shangpin home with new home network. The main house customization and design solutions, through the online mall free scale design to attract online home consumption traffic, to meet online experience needs, and then guide consumers to the offline experience store to experience and place orders.
Mode 7: Hypermarket O2O e-commerce platform. Mode representation: Actually online. Utilizing the channel resources, brand resources and industry integration capabilities of the Real Estate Marketplace, O2O is actually an online home e-commerce platform. Actually, the online strategy and positioning are four unifications: unified business entities, unified products, uniform prices, and unified services in the same market area.
Mode 8: One-stop decoration service platform. The model represents: Tuban rabbit. From home improvement budgets to free design, from renovation services to home purchases, Tuba rabbits have everything. Provide a one-stop home improvement experience and decoration service by bringing together decoration companies, interior designers, home improvement products and brands.
Mode 9: Only a furniture company that is an e-commerce company. Model representation: Lin's wood industry. Lin's Wood Industry is a furniture e-commerce company that has been developed along with the Alibaba platform, and is only developed by a sales channel of e-commerce. Product independent production, distribution depends on service providers, professional operation team is the advantage of Lin's wood industry, and this advantage is maximized.
The heroes fight for hegemony, who is ups and downs? Home e-commerce is an inevitable development trend, and which model is more favored by consumers, but no one dares to make a conclusion. The unique e-commerce model and product characteristics may better meet the diversified and personalized needs of consumers. It’s a long-term ambition, and it’s intended to be a long way. With ideas and strength, it will eventually bloom and the future will be brilliant.
Cups Of Steel,Steel Stainless Vacuum Cup,Stainless Measuring Cups,Stainless Steel Cups Bulk
WUYI YINGYUAN IMP&EXP CO; LTD. , https://www.yingyuandrinkware.com