[Kein Yin () News] With the improvement of people's living standards, consumers' demand for food is not limited to hunger, but more attention to the quality of food and packaging, especially food packaging affects consumers to a large extent. Purchasing behavior, therefore, all businesses are working hard on food packaging creativity, and more and more attention to the interaction between packaging and consumers. Below, we will collect 6 creative food packaging and share it with you.
Vivid and humorous pasta packaging
The PIETROGAlA brand pasta is loved by pure hand-made processing methods and high-quality materials and ingredients. The design agency Fresh Chicken has created a distinctive package based on the brand characteristics of PIETRO GAlA. As shown in Figure 1, the packaging material is made of cardboard, combined with vivid and humorous hand-painted characters, expressing the characteristics of “manual†and “natural†pasta, which is very relevant to the brand image of PIETRO GAlA. In addition, according to the different flavors of fresh pasta, Fresh Chicken also designed a series of packaging, consumers can choose according to their own preferences.
figure 1
Bright diamond-like honey packaging
Figure 2 shows the packaging designed by Serbian designer Tamara Mihajlovic for the BEEloved brand of honey. At the beginning of the design, the designer was inspired by the shape and honeycomb structure of the bees in nature, and designed the shape of the bottle with irregular diamond-like cut surfaces. The bottle is filled with honey and brightened like a diamond by the reflection of the honey color. In addition, the entire honey bottle looks like a diamond, and it shines brightly, and it also reveals a noble and luxurious taste, which is unforgettable. If you see this honey package on the shelf, I believe consumers will be deeply attracted, this is the charm of design!
figure 2
Milk packaging for variable body blocks
For consumers with children, milk and toys may be two major daily expenditure items. Turkish designer Bora Yildirim creatively designs milk packaging so that after the milk is finished, the packaging can be turned into a toy. At the same time of nutrition, it brings unlimited fun to children, as shown in Figure 3. The milk bottle has four recessed holes on the waistline, the size of which corresponds to the cap. The cap is designed with a convex and concave circular structure. The package and the package can be like a LEGO toy. Insert each other together. As long as you drink enough milk, milk packaging is enough to ensure that you spell out a variety of different shapes of toys, is a robot? Still a monster? It depends on your imagination. This fun milk package won the 2015 Red Dot Design Award.
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