The big environment is sluggish, the home building materials market is sluggish, and the rumors about the upcoming closure of the home store are becoming increasingly popular. At the beginning of this month, the news about the basic name of the well-known large-scale home business operator in Wuhan, Jinma Kaixuan, was very tight. In recent days, there were media reports that the former home furnishing giant Hefei Oriental Building Materials Home Plaza was about to close, and these are home stores. The epitome of survival is worrying.
The peak season market sales of the cold home store reshuffle period is coming?
A few months ago, Wang said that the reshuffle of the home industry is just around the corner, and more than one-third of the small and medium-sized household circulation enterprises will withdraw from the market. It’s only a few months since the predictions, and watching the news in various places in the news, can’t help but cause worry. Is the reshuffle of the home industry coming?
According to the situation of new store investment, the days when the past shop was hard to find have gone forever, and the investment rate of 70% has been a good result. What is even more heartbreaking is that the market continues to send news that the store is deserted and even closed down. The operating conditions of home stores are struggling, and there are more and more stores. With the market operation becoming more and more difficult, many stores have already “dead battlesâ€, and even some home store giants have ended up, showing the prediction that the stores will withdraw from the market in batches. It has already begun to take shape.
Every year on the day of “Golden September, Silver 10â€, many front-line stores in the home furnishing industry “have been eager to moveâ€, and have changed the way to tap the rare market opportunities of the year, but for the traditional home stores, this year is a bit different. In the growing environment of the store, home stores are hit hard, even in the peak season of market sales.
Oversupply of home stores "longitudinal deep cultivation" to enhance soft power Recently, China Building Materials Distribution Association released the "National Building Materials and Home Furnishing Market Layout Guide", the biggest highlight of which is the innovative research and development of "China's urban building materials home market saturation warning index BHEI". Qin Zhanxue, executive vice president of China Building Materials Circulation Association, pointed out that the home building materials market in Hefei and Datong has entered the red light warning zone and is in an over-saturated state. The Beijing home building materials market has entered the yellow light district and is in a saturated state.
Some people say that Wang is a "Wang Po sells melons, while selling and selling." In recent years, there have been stores that have withdrawn from the market, and the rest are also struggling to make ends meet. The market situation should have been like this. Even if Wang Po is not embarrassed, it cannot change this indisputable fact. Since the beginning of 2016, there have been many anti-rental surges in the home market, and the voice of “business is difficult to do†is endless. The consequence of the excess of home stores is that the manufacturers and stores that can't make money "have a dark battle", and then both lose.
The oversupply of stores is a topic that is often talked about in the industry. The media, dealers and manufacturers have repeatedly stressed that the pace of construction of the domestic home market is still not stopping. Behind the indiscriminate expansion, it is a shocking phenomenon - the deterioration of regional industry competition, the decline in the occupancy rate of stores, the difficulty of attracting investment and the difficulty of rent, and even collapse.
As a result, the most popular “Golden September and Silver 10†in the past has gradually become a past tense. In the future, the development trend of the store will change from “horizontal expansion†to “longitudinal deep cultivationâ€. Only by practicing internal strength and improving the soft power of its own operations, can the store provide a better platform for the industry and open up a new business model of complete and mutually beneficial between stores, manufacturers and distributors.
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