According to Nielsen, Nielsen confirmed that Dove is the fastest-growing brand of men's care. Specifically, Dove Men+Care Hair has become a daily hair care product category. The fastest-growing brand beat all brands in the field, including men's and women's. As a result, Unilever emphasized this in a new round of Dove Men+Care campaigns.
Murray Original Pomade
One of the latest headlines in the field of hair care is Nielsen's confirmation that Dove is the fastest-growing men's care brand. To be exact, Dove Men+Care Hair has become the fastest growing brand in daily hair care products. , defeated all brands in the field including men's and women's use. As a result, Unilever emphasized this in a new round of Dove Men+Care campaigns.
The outlook for men's hair care is more than Nielsen's. The Google Trends Report pointed out that men's hair care is one of the three major trends affecting the beauty industry in 2015. According to Ellen Sideri, founder and CEO of the ESP Trendlab Trend Research Center, "It's like a sleeping lion." And many people in the industry also believe that compared to women, men tend to have higher brand loyalty and are more likely to buy products recommended by hairdressers.
When it comes to packaging, what type of attraction can attract men? If the hair care brand described below can provide some clues, then it is: unexpectedly shaped bottles, convenient hoses, cans and tins. In addition, the dazzling ornamentation, as well as the deep color, also help to please men's favor - but the angular and low-key appearance seems to be very popular. But judging from those unusual designs, well, everything works, such as Moco de Goriila.
The high-end salon brand Oribe Hair Care is also unique. The brand is actually aimed at both men and women, but there is no doubt that men do not mind their products displayed in the bathroom. The brand's bottles and cans feature a luxurious jewel tone in dark colours.
Moco de Goriila
Star hair stylist Kevin Murphy launched a new men's care series in June under his new brand K.Men. This product line is in line with the sleek cuboidal packaging of the existing product - but it is abandoning the soft pink water. The K.Men series for men is in shades of olive green, gray and black and looks very stylish. K.Men's eclectic product line includes: styling waxes and hair oils, all packed in flip-up plastic boxes.
Kevin Murphy
Here is a review of the newly listed men's wash hair care packages:
Classic packaging remains popular: Hair oil has always been the classic category of men's hair. Many brands choose classic cans, while others use plastic cans to follow classic cans.
Axe hair styling products make use of black and pretty colors
Murray's original Pomade is one of the most iconic classic orange cans. The brand also launched a special edition of the Obama Can Murray's Special Edition Obama Can, featuring the illustrations of President Barack Obama; it will donate one dollar to the charity in each can of the can. In addition, the brand also launched a Barber series.
Rhino Fuerte's label is very appealing
Sources of inspiration for pop music: Differing from politicization, American Crew has recently been inspired by music and the famous pompadour. The brand created a custom label for its hair oil product packaging, which is the famous Elvis.
V76 by Vaughn's newly designed packaging
There are also some branded specialty packaging. It is also clear at a glance.
Micellar Cleansing Water,SkinActive Micellar Cleansing Water,Micellar Water,Organic micellar water,Micellar water for oily skin
Ningbo Roni Cosmetic Co,.Ltd , https://www.ronicosmetics.com