Many people think that July and August are the off-season of the industry each year, coupled with the hot weather and the lack of people on the road. The poor performance is a normal phenomenon. Some bosses are also asking: “How do you motivate employees in the off-season?†Do you not know that when you think it is “off-seasonâ€, how can incentives make the market a “peak seasonâ€?
In fact, in such hot weather, what people will come out?
The answer is: Customers with clear shopping needs!
When the weather is comfortable, 500 people will pass through the door every day, of which 100 people must buy it; 80 people will buy it because of the service of the store, see the products they like, and there are 320 people who may be killed. Will not buy. When the weather is hot, there are only 100 people at the entrance. The 100 people basically have shopping needs. Therefore, it seems that the off-season seems to be hot, and it seems that the flow of people has dropped significantly. Actually, the weather is helping us to screen customers.
However, because the number of people entering the store has dropped significantly, many shopping guides are playing with mobile phones, chatting, and expressions are sluggish in nobody's free space. Even if someone comes in, the service attitude suddenly changes, so there are fewer people and the transaction rate is still not there. improve.
Because more shopping guide attitude is not good, eyes sluggish, so that customers feel uncomfortable, is the opportunity to those good attitude stores. To know that such hot weather, people who come out must have shopping needs. Due to the decrease in the number of people entering the store, you have the time to communicate with customers in depth and encourage customers to try out...so as to greatly increase the transaction rate and customer unit price.
Therefore, it is still that sentence: only the off-season ideas, there is no off-season market!
Don't complain about why your performance is not good, but there is only one reason, that is - lazy!
The reason you always say that business is bad is because "nobody"...
But do you know how many prospective customers pass in front of your store without entering the store? Closures and citations don't require any clever technology. You can do it. The number of people entering the store has increased, and the performance will naturally be higher!
You always say that your talent is not enough, skills are inferior to others...
But do you know that which shopping guides do not continue to progress through repeated training? Even if your talent is really light as you said, it will be a matter of time before you continue to practice through work and become a super seller. The most frightening thing is that talent is shallower than others but more lazy than others.
You always say that online shopping influences and competition is too exciting...
But do you know that online stores and competitors are keeping in touch with your customers? You only know how to complain, gossip, and play mobile phones during your free time, but you rarely link with your customers. Even if you don't understand VIP management skills, even if you just make more friends, more calls, and WeChat invitations, some customers will always be invited to the store.
You always say that the sales champion (even the boss) in your shop seems to be lazy...
But do you know that it is because in your store there may not be a real champion and a master at all, perhaps your store's championship can only be counted towards the countdown of a good shop. No one can achieve leading performance through laziness unless her competitors are more lazy than her.
There are tens of millions of ways to improve performance, and everything cannot escape a basic requirement - say farewell to laziness!
Source: Startup
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