This Guangzhou god dish is selling hot, relying on high technology or hunger marketing?
(This article was originally published on the WeChat public property Real-estate-circle)
Sohu Finance "Plough" reported in May this year that it sold 27.7 billion Guangzhou "Guangwang" Guangzhou Iron and Steel New City, planning to live more than 200,000 people. But this highly regarded new city is also the largest "poisonous land" in Guangdong Province.
Although there is no evidence that the early soil pollution in Guangzhou New Steel City will really affect human health. However, the rumors together have left consumers with a lot of influence, which has affected the sales of many real estates in the region.
According to Sunshine's data, the sales situation of Guangzhou Steel New Town is not very optimistic. The rate of real estate development is around 20%, and the rate of sale is less than 50%. The average price is around 30,000/flat. .
Source: Sunshine Homes As of August 15, 2016
"Green Mansion" counterattack
However, it may be because of such concerns that some luxury houses in the new town of Guangzhou Iron and Steel that claim to be able to purify the air and water are selling better. For example, the following Pearl River Jinmao, which has been sold crazy.
According to Guangzhou Real Estate News, on August 13, the Pearl River Jinmao House opened for the first time, and more than 200 sets of goods were sold out, with a total investment of 1.23 billion yuan.
And the project price is not low, the main push 109-142 flat three four-bedroom apartment, the discount price is generally between 33,000 - 43,000 / flat, but the price of 142 flat has gone to 45,000 / flat. For the Guangzhou New Steel City, it is already a "reverse attack" hot sale!
What is the hot sale of Jinmao House? Bangye speculated that it may be that Jinmao has deployed a high-tech system to dispel consumer concerns.
It is said that the design of Jinmao's products puts details such as air, temperature, humidity, sound, light, and water cleanliness into consideration.
The “separate fresh air system†can fully filter out organic pollutants and PM 2.5 particles in the outdoor air to ensure the cleanness of indoor air;
“Full House Purification Soft Water System†can remove pollutants from water, inhibit bacteria and kill viruses;
There is also a “Siemens Broken Bone Treatment System†set up on the washbasin. The switch on the side is opened, and the kitchen waste is sucked into the hole, into the crusher, and then turned into powder.
In addition, by installing the blinds in the hollow glass as a whole, it is easy to lift or flip with one button, adjust the angle at any time to adjust the light, and protect privacy.
There are still many functions, and the princes will not list them one by one. From this point of view, although the price is expensive, but can buy a green and healthy house, and at least psychologically buy the meaning of insurance, this money is still willing to give. 
Hot sales rely on hunger marketing?
However, in the view of Bangye, environmental protection is a big selling point, but it is not the whole reason for the hot sale of the project. Hot sales can not avoid some marketing methods.
Bangye looked at Sunshine Jiayuan data and learned that 386 houses in 5 and 6 buildings in Jinmao House received pre-sale certificates on July 19, but according to Guangzhou Real Estate and Zhujiang Jinmao Government official micro-message, the project opened for the first time, and Not all products are available.
According to the requirements of the “Notice on Further Strengthening the Management of the Real Estate Market†issued by the Guangzhou Municipal Bureau of Land and Housing, real estate development enterprises should obtain all commercial sales within 10 days after obtaining the pre-sale permit for commercial housing. On July 19, Jinmao received a pre-sale permit for 386 homes. Not only did it open for sale on August 13, but the number of sets was not yet fully promoted.
In fact, overdue sales, not all sales according to regulations, is not uncommon in the developer's marketing abacus, but this intention to reduce the volume of goods, in order to control the relationship between supply and demand, create a means of supply illusion, it is easy to make Buyers make the wrong market judgment. And this way, in essence, is illegal and risky.
However, for this issue, Bang Ye contacted the person in charge of Guangzhou Jinmao Marketing, and the other party refused to answer on the grounds of “busyâ€. Bangye then contacted other staff members of Jinmao in China, but as of press time, they did not receive a response from the other party.
Even the sales data of this opening is not willing to disclose. Bangye can't help but wonder. If the data is true and correct, why can't it be disclosed?
* The views in the article are for the respondents, and there is no such thing as the state of the real estate.
Dining Chair,Modern Dining Chairs,Dining Table Chairs,Comfortable Dining Chairs
ZHONGYUAN INNOVATION CO.,LTD , https://www.yuvicoutdoor.com