At present, although panel furniture still occupies more than half of the mass consumption, the trend is still good, but at the same time it faces various challenges and bottlenecks in raw materials, labor and logistics transportation costs, and high store rents. The pressure on the panel furniture industry has become prominent, making the panel furniture an absolute “micro-profit industryâ€. This series of issues has yet to be explored and resolved.
Plate furniture market share is in good shape
The panel furniture is simple and fashionable, the quality is stable, and the price is affordable, which is favored by consumers. With the rapid development of China's economy, the rigid demand of the property market is heating up. The existing panel furniture on the market can not fully meet the needs of consumers. As a mass consumer product, panel furniture is facing unprecedented opportunities and challenges.
According to recent statistics, among the more than 500 domestic furniture brands, panel furniture accounts for about one-third of the total number. From the perspective of suite furniture, panel furniture accounts for more than half of the number of suite furniture. In terms of market sales, panel furniture accounts for 60% to 70% of suite furniture sales. From the market data, the panel furniture industry is doing well.
According to the “2011 China Modern Panel Furniture Market Survey Report†released by Shangpu Consulting, after entering the 21st century, with the acceleration of urbanization and urbanization construction, housing will enter the market as a commodity for all kinds of furniture and The supporting products provide space for development, and China's furniture industry is facing unprecedented opportunities. Panel furniture represents the mainstream direction of the industry development, and the prospects are promising.
"Environmentalism" ideas exacerbate the squeeze of plate furniture channels
Recently, Li Junming, member of the Standing Committee of the China Furniture Sellers Association, said. “Environmentalism†exacerbates channel hegemony, and the lack of “green label†panel furniture faces a dilemma. Correspondingly, the new board furniture dealers have a mortality rate of 70%.
The International Industrial Research Center of Milan, Italy, released the "World Furniture Outlook 2011". The research report shows that China, as the world's largest furniture exporter, has experienced a financial crisis and the total export volume of furniture has reached US$27.615 billion in 2008. , increased to $33.724 billion in 2010, and continued to rise in 2011. If the domestic market is added, the total output value of Chinese furniture in 2010 will be as high as 870 billion yuan, which is comparable to the pillar industries such as real estate, automobiles and home appliances. Here, the panel furniture has accounted for half of the total output value of Chinese furniture, and the sustainable growth of the market scale is worth looking forward to.
Experts believe that China's new types of houses are more than 2 billion square meters per year, which brings more than 80 million square meters of demand for the wood-based panel market. In the next 10 years, China will build 30 billion square meters of houses and second-hand houses will be renovated again. It is estimated that by 2015, the output of China's wood-based panels will reach 160 million square meters, but environmentalism has brought growth to the panel furniture market in recent years. The impact is that the lack of “green label†panel furniture is not optimistic.
"Micro-profit" status challenges the industry nerve
Analysts in the building materials industry pointed out that rising raw materials, rising labor and logistics transportation costs, and high store rents have made the pressure on the panel furniture industry stand out. At present, China's panel furniture mainly faces three challenges of survival: First, the cost of panel furniture is too high, and the profit is weak. Compared with solid wood, European and American furniture, the profit is relatively weak, and enterprises do not need to control costs and do fine work. Second, the expensive rent The investment is large and the effect is slow. The board furniture covers a relatively large area, the rent cost is high, the investment is large and the effect is slow. Third, the plate furniture market is chaotic, the shoddy phenomenon is serious, and the formaldehyde problem has become a recognized problem in the industry. If the environmental protection requirements are not met, it is easy to cause indoor air to exceed the standard, resulting in consumers not trusting the panel furniture.
China's panel furniture industry needs to break through the bottleneck and ushered in great development: First, promote industrial upgrading, promote industrialization and automation, and replace equipment, industrial order management, product development management, and marketing departments to a greater extent. Apply information technology to vigorously develop talent structure; Second, adhere to the road of design innovation, pay attention to low carbon, green environmental protection, simplify the processing technology, solve the contradiction of furniture production from the design level; Third, optimize the industrial structure and enhance the product Quality; Fourth, custom furniture is gradually deepening, more and more consumers are more willing to set the internal structure of furniture according to their own living habits, improve the quality of life, custom furniture will become the trend; Fifth, strive to open up the market and promote furniture production Diversification, establish a variety of marketing channels, and promote the rapid development of online sales. With the maturity of network technology and the change of people's consumption concept, furniture online shopping will become a trend.
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